In this episode, we turn the tables and Bianca and Mara are interviewed by the founders of MEM, a branding agency in Israel founded by designer/writer duo Emunah and Margy. (Learn more about their agency at workwithmem.com and their latest creative project at twojewishwomen.com.)

In this episode, Bianca and Mara interview the founders of MEM, a branding agency in Israel founded by designer/writer duo Emunah and Margy. (Learn more about their agency at workwithmem.com and their latest creative project at twojewishwomen.com.)

This week Bianca breaks down why defining mission and values, finding a voice, and creating guidelines matters to a small business.

This week Bianca and Mara talk about what it's been like to become first-time mothers within the same year, and how that has affected the way they work.

This week Bianca and Mara discuss the process of writing your brand story, from thinking of yourself as a protagonist to crafting a beginning, middle, and end.

This week Bianca and Mara explore why it is important for small business owners to tell the stories behind their brands.

This week Bianca and Mara define brand guidelines and discuss the dangers of not having clear brand guidelines when working on materials for your small business.

This week Bianca and Mara walk through the process of using your target customer profile to craft a delightful customer experience in three key stages: pre-sale, sale, and post-sale.

This week Bianca and Mara dive into the nitty-gritty of creating a target customer profile.

This week Mara and Bianca talk about how understanding your market using a target customer profile is an essential step toward customer-centricity.