<p>This week Mara and Bianca talk about how understanding your market using a target customer profile is an essential step toward customer-centricity.</p>

This week Mara and Bianca talk about how understanding your market using a target customer profile is an essential step toward customer-centricity.

What's the first step to becoming a customer-first small business?

The strategist and designer behind a boutique branding agency in Harlem answer real questions from small business owners around building an irresistible brand.

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What's the first step to becoming a customer-first small business?

What's the first step to becoming a customer-first small business?