<p>This week Bianca and Mara define brand guidelines and discuss the dangers of not having clear brand guidelines when working on materials for your small business.</p>

This week Bianca and Mara define brand guidelines and discuss the dangers of not having clear brand guidelines when working on materials for your small business.

What are brand guidelines and do I (really) need them?

The strategist and designer behind a boutique branding agency in Harlem answer real questions from small business owners around building an irresistible brand.

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What are brand guidelines and do I (really) need them?

What are brand guidelines and do I (really) need them?