Empathy for the patient, helping providers improve efficiency, adjusting to new buying paradigms . . . the work and competencies of a sales representative is undergoing just as radical change as other stakeholders.  But do we even need salespeople in healthcare?  Is the portion of healthcare dollars spent on sales wasteful or productive? What drives a sales person and how can healthcare leaders ensure their organizations get the most value from these passionate contributors?

 Filmed at eyeforpharma Philadelphia 2018  #efpphilly   @eyeforpharma