Evening Edition

Does Sex Really Sell?


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For years, it's been firmly established that sex in advertising sells. It doesn't matter what product it is- as long as there is a nearly nude woman attached, the chances of attracting those eyes and clicks are high. But in 2017, does sex in advertising remain a timeless formula or is it nothing more than a tired cliche? We find out with consumer psychologist Dr. Cathrine Jansson-Boyd.

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Evening EditionBy BFM Media


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