Mike chats with Barry Urquhart, Consumer Behaviour Analyst, about supermarket discounting and whether it really benefits shoppers.

Woolworths recently announced 10% discounts on 400 products—but is it a genuine cost-saving move or just a response to political pressure?

Barry raises key questions:

• Will this attract more customers?

• Will it build loyalty and boost satisfaction?

• Or is it just clever marketing? He notes:

• Similar past discounts (like $1 milk and $2 bread) didn’t last.

• Weekly discounted items used to number 2,000.

• Supermarkets have also cut product ranges significantly.

• Their goal is to make nearly half of their stock house-brand items.

Most importantly, 62% of Australians prefer lower prices on all products—not just selected ones.

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