Master B2B Friday 15

Does the CEO Need to Be Directly Involved in Digital Transformation?


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This week, Andy & Brian talk about Honeywell's digital transformation, and whether their CEO's decision to be incredibly hands-on is what made that transformation successful.

 

You can read more about that story in this HBR article:

https://hbr.org/2024/03/the-chair-of-honeywell-on-bringing-an-industrial-business-into-the-digital-age

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Master B2B Friday 15By Master B2B

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