For my next podcast/post, I am going to focus on how speed has affected the rankings and revenue growth of our top four web assets.

I’ve always studied our websites, what thought leaders are saying, what Google is recommending and what the general competition is doing in the different industries we target.

The more experience I gain over the years, the more I realize most digital marketers who rush business owners to speed up their websites are full of sh*t. You’ll hear crazy claims to speed up your website or you’ll lose visibility in search. This is simply not true. Not in our case at least.

I am not saying all the so-called experts are wrong. I am trying to get you to think independently of the hive.

Read my post here.