Game of SERPs podcast

I am not lazy, and I promise you that. I promised myself I would gather my thoughts into a post once a month, but I’ve betrayed myself with that goal. 

Although, I’ve been a little defeated with the one website we’ve invested everything into. 

Nevertheless, life goes on, and we’ve got to continue improving. 

I am stubborn, and if I have to punch myself to get on here to tell you what we’re working on, I will. 

From now on, you’ll know what we worked on for the month. I’ll share traffic data, revenue data, what we’re working on, and what we’re planning. 

In this post, I’ll talk about improvements to the global navigation of one of our projects. It won’t be long, but you’ll immediately notice user experience improvements. 

Let’s get started! 

It's been a while, hasn't it? Life sometimes tends to sweep us away, and I'm no exception. I've let this blog slip through the cracks like anyone else.

But boy, have we been busy since my last post on January 18th! We've forged partnerships with three multinational manufacturers who are genuinely impressed with the channels we can use to promote their products.

Our dedication to developing exceptional websites, engaging media channels, and hiring industry experts is starting to pay off, and we couldn't be more thrilled.

But enough about updates - let's dive into today's post.

In this post, I'll share the various elements we're testing as a team for our product template on an eCommerce website we’re investing a lot into.

We'll explore human and credibility factors, my internal linking strategy, content, meta tags, our current position, and provide a wireframe for you to examine.

Let's get started!

POST LINK

Post: https://gameofserps.com/a-new-dragon-head-for-our-ecommerce-website/

I’ve always been a proponent of multiple web assets to take up precious real estate on Google.

I’ve explained the process on my Dragon with 7 heads post.

Once a website starts ranking and getting calls, leads, or revenue, we always start a new website that would work better based on our experience with the initial dragon head.

In this case, we’ve got a large eCommerce website that needs to be split into a new domain.

I tried to get fancy with our current eCommerce website when our competitors haven’t updated their websites in 10 years. Most are bare and very basic, and I feel I made too many changes too fast.

We’ll mimic our competitors with our new dragon head, launch a bare, minimalist website, and only focus on top products. Although, we’ll work hard doing a better job.

It will be a template with a specific plan to make it easy for users to find what they’re looking for within 2-3 clicks.

In this post, I’ll go over what we’re doing now and what I will do with our new website.

Listen to find out what we're going to do.

Links mentioned: Product page template

It has been a while since I’ve written an in-depth article on helping out a random business in a random city.

Anyone can rank a non-competitive niche. I tend to pick challenging industries, and for good reason. I’ll try to help with advanced strategies that will blow your mind.

In the past, I would split up my content into four or five articles. I won’t do that this time. You don’t have to finish it all in one sitting, but you’ll have one URL to go to when you want to continue with the article.

In this post, we’ll pick an auto mechanic from a large city. I’ve decided on Dallas, Texas. We’ll then help them figure it out.

We’ll review everything this business needs to know about improving its digital visibility.

Let’s get started.

Read the article here.

In June, I spoke about the results of the May algorithm update and the lessons I’ve learned.

Well, I am still learning and making changes to improve the one website which had a 45% reduction in traffic.

The website I’ll discuss in this post is an affiliate website, so you’ll need to consider that when I compare the same website to our other web assets, which are real businesses.

What’s puzzling is that my traffic, clicks, and impressions are still sporadic. Up and down.

In this post for July, I will talk about what I am doing to improve my traffic numbers.

I am not going to make you guys wait. Let’s get right to it.

...

https://gameofserps.com/details-of-the-may-algorithm-update-on-a-pet-project/

I am going to do something different with this post.

It has always been about strategy and processes for the last two+ years.

Since the latest core update has been tremendous, I want to review how our projects, my website, and clients are doing.

We’ll review websites in different industries, including our businesses, affiliate websites, and client websites.

I will also tell you what I am planning for our future since I believe it’s time I leave the mickey mouse game to the juniors and step in the ring with the powerhouses of each industry.

Post can be read on https://gameofserps.com/my-may-2022-google-algorithm-results-lessons/

It has been a while since I picked a random business for an SEO case study. I think it’s time we get back to the game.

I am not going to get into UX or UI with this post. I’ve done this extensively on my orthodontist, dentist, hair transplant surgeons and plastic surgeon series.

We’ll strictly look at SEO and what can be done to improve the visibility of a plumbing business which can use some digital marketing help.

For this post, we’ll focus on a business in Dallas, Texas since that’s where we’ll be looking to expand in 2023.

For this article, I am going to help Cody & Sons Plumbing, Heating & Air.

Let’s dive in.

Read the full post here. 

I am going to share a thought I’ve had for two months. I call it, the layover strategy.

You can use this strategy for your businesses or affiliate websites. I don’t think it matters.

Most of us are well aware of posting blog posts or case studies. Some of us link back to key money pages from these landing pages. The more advanced SEOs build links to these landing pages.

I’ve been thinking out loud on Twitter and met the team recently to talk about a new strategy. I would like to build a whole new area on our website showcasing real customers with video testimonials, including answers to pain points and our process.

On these layover pages:

Instead of a basic testimonial, we’ll turn these pages into interview-style content with rich media.

Link to post: https://gameofserps.com/using-the-layover-strategy-for-bottom-funnel-traffic/

I am going to talk about a tactic I’ve never spoken about. It’s called the Dragon with 7 heads strategy.

I am kind of happy that I am underground. Why? Because most of the guys/gals who are unknown have the best digital marketing strategies and they keep it to themselves.

Most of us don’t want to be “known”, are very private and have the same drive as some of the biggest names in the industry.

I am sharing my thoughts because I need to write every day and the odd individual who goes over my concept will win 100%. I have to give back somehow.

The thought process is publishing, hacking, advertising, and doing whatever it takes to show up on SERPs. Hence, why my blog is called Game of SERPs.

We take up 5 spots on Google SERPs for any given keyword in some cases.

We’re all competing against multi-national/billion-dollar conglomerates. Spare me the “it’s not fair” speech.

Now that I’ve told you about what the strategy is, let me share how we do it.

In my latest post, I am going to explain how you can dominate local SEO with individual location pages (even if you have 1 location). Massive SEO win! 

I also share a wireframe of how we do this in my latest post. Take a look. You won't be disappointed. 

https://gameofserps.com/dominating-local-search-with-dedicated-location-pages/