When I started a digital marketing career and worked with different companies, we put up mediocre content and Google gave us some love.

We slowly streamlined our content process by learning from our mistakes and the best in the industry. Particularly, Grow & Convert really helped us gain a lot of success not just on our blog but also on landing pages.

For starters, we don’t survey our target market as much as we used to. Anyone can just make up a bunch of crap to earn a few dollars on surveys.

Next, finding someone who works in the industry was key. Anything else is regurgitated garbage from around the web.

Finally, having professional photos and videos really helped us dominate our industry. I now believe it’s the only way to really succeed in any market.

I’ll share our process (which has been refined) from start to finish.

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For this podcast, I want to talk about the ugly child of SEO, the dreaded canonical tag.

I’ve seen websites without canonical tags doing fine, and I’ve also seen large eCommerce websites completely botch their traffic by incorrectly tagging their category, filter and landing pages.

Most small businesses and random websites are okay if they don’t have canonical tags. How do I know? We still own a few websites doing very well without any canonical tags. It’s just not a priority to add these tags. Not yet, at least.

Find out what we do on our eCommerce projects. 

Post link: https://gameofserps.com/advanced-seo-tactics-ecommerce-canonical-tag-strategy/

For my next podcast/post, I am going to focus on how speed has affected the rankings and revenue growth of our top four web assets.

I’ve always studied our websites, what thought leaders are saying, what Google is recommending and what the general competition is doing in the different industries we target.

The more experience I gain over the years, the more I realize most digital marketers who rush business owners to speed up their websites are full of sh*t. You’ll hear crazy claims to speed up your website or you’ll lose visibility in search. This is simply not true. Not in our case at least.

I am not saying all the so-called experts are wrong. I am trying to get you to think independently of the hive.

Read my post here. 

Original post on: https://gameofserps.com/my-affiliate-marketing-process/

It has been a while since I’ve posted an article. I’ve been in the middle of a move and frankly needed some time off. I am back though and will continue posting at least one article a month.

In this post, I am going to write about what works for me. Others have talked about this subject to death and I’ve ignored most advice on the web. Not because I don’t respect these individuals but because they miss so much of the process, it becomes a joke.

What I will share will have similarities to other successful affiliate marketers with a different touch.

One of the main differences is that I manage real web assets doing real business.

Another is that we generate millions of dollars with actual businesses. My affiliate projects are test subjects. If I validate an idea, I quickly move it on to what we do with our own businesses.

In this article, I’ll go over how my affiliate marketing process works, step by step, including:

As SEOs, we’re used to spending countless hours digging around keyword tools like Ahrefs and SEMrush.

No more!

What do we do now? We focus on a strategy called pain point SEO.

Pain point SEO focuses on the pain points of a target audience and the keywords tied to those pains.

Now, usually, that means neglecting high volume keywords that everyone else in your industry uses.

It also means actually answering the questions your audience has instead of regurgitating garbage from around the web.

I get it. Everyone thinks the way to rank and get traffic to their site is to write on the same topics with the same keywords, but just do it better to get ahead.

That doesn’t work as much today.

Sure, ranking for keywords will always matter, but to actually get conversions from your content and excel to make 8+ figures, you have to start focusing on your customers’ point of pain.

Yes, I said it. Revenue generation and more than just a few million is the ultimate objective.

The moment you step away from just ranking a few keywords without ever talking to your target demographic will be when you finally start to see true success.

In this episode, I go over technical SEO to improve the protein powder category for VitaSave. 

Highlights:

Link to post: https://gameofserps.com/how-vitasave-can-increase-traffic-by-50-with-category-optimization-an-ecommerce-digital-strategy/

Your search template is the forgotten child of smaller eCommerce websites.

Ever consider why we all heavily use the search option for larger websites? Why do we not take it seriously for our own projects?

It’s not hard. You just need a good developer and a good understanding of your visitors.

You don’t even need the search template from WooCommmerce or Shopify.

In this post, we’ll talk about improving search user experience for your eCommerce websites. I’ll also share the custom systems I’ve created for search criteria.

In this podcast, we're going to be talking about advanced vetting rules before acquiring a link, budget, strategy and how to come up with content that converts. 

What I talk about in this episode has been tested on our own projects for more than a few years and still working very well. 

Who can refuse free links? Especially when you can instantly boost the authority of your most important pages instantly.

I’ve seen firsthand when we’ve used internal link building and have seen great improvements in our rankings.

In this podcast, we're going to discuss strategies and no fluff. 

Let's get you ranked! 

In this episode, I go over: 

I've also included a PDF version of the wireframe I am using right now on a large website. 

Pot link: https://gameofserps.com/product-page-optimization-an-ecommerce-digital-marketing-experiment/