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Using the layover strategy for bottom-funnel traffic
I am going to share a thought I’ve had for two months. I call it, the layover strategy.
You can use this strategy for your businesses or affiliate websites. I don’t think it matters.
Most of us are well aware of posting blog posts or case studies. Some of us link back to key money pages from these landing pages. The more advanced SEOs build links to these landing pages.
I’ve been thinking out loud on Twitter and met the team recently to talk about a new strategy. I would like to build a whole new area on our website showcasing real customers with video testimonials, including answers to pain points and our process.
On these layover pages:
Instead of a basic testimonial, we’ll turn these pages into interview-style content with rich media.
Link to post: https://gameofserps.com/using-the-layover-strategy-for-bottom-funnel-traffic/
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By PuyaI am going to share a thought I’ve had for two months. I call it, the layover strategy.
You can use this strategy for your businesses or affiliate websites. I don’t think it matters.
Most of us are well aware of posting blog posts or case studies. Some of us link back to key money pages from these landing pages. The more advanced SEOs build links to these landing pages.
I’ve been thinking out loud on Twitter and met the team recently to talk about a new strategy. I would like to build a whole new area on our website showcasing real customers with video testimonials, including answers to pain points and our process.
On these layover pages:
Instead of a basic testimonial, we’ll turn these pages into interview-style content with rich media.
Link to post: https://gameofserps.com/using-the-layover-strategy-for-bottom-funnel-traffic/