Are you sure you are getting your PR and comms messaging right? Are you sure the target audience you identified last year is the same today?

There are plenty of examples of organizations that thought they knew their market and failed.

So what can you do? What are other firms doing to stay up to date with their audience?

In this episode, I share some stories, examples, and a little exercise to reflect on all this.

It's The Public Relations Podcast. More at www.ThePublicRelationsPodcast.com