A client of mine asked me the other day: "which is more important for an effective website: an aesthetic design or good copy?"

As much as I wanted to answer "both," I had to go with good copy.

That's because a beautiful website with bad copy is basically just an expensive piece of art. 

I was an art history and studio art major in undergrad so I love me some art, but I have yet to see anyone frame a website and sell it at Christie's.

So until that day comes, an aesthetic website with bad copy is not going to make you any money.

That's why I'm here today to talk about the 3 essential questions your website MUST ask to turn browsers into buyers.

In this week's solo episode, I address:

• Why most websites don't work
• How to see your website through your customers' eyes
• And the single most important piece of copy on your website

Links mentioned in today's show:

• Follow my Facebook page 
• Download my free one-liner worksheet 
• Check out my group coaching program: The Secret Sauce Society