The Secret Sauce Podcast

My guest today is a brilliant copywriter. As a writing mentor for mompreneurs, Maggie Frank-Hsu helps her clients to write their way to better clients, speaking gigs, and the attention that they deserve.

Today we chat about:

>> Why it’s so important to put your unique personality and voice into your writing, and why this can be so difficult sometimes

>> How women who don’t see themselves as writers can still write compelling copy

>>And how to overcome “blank page anxiety”

If you want to learn all the pieces that go into creating a successful live launch, this episode is for you!

In today’s show my guest Rachel & I discuss:

>> All the pieces that went into her massive Black Friday promotion

>> How the mindset that Rachel and her team had going into the launch made all the difference,

>> And how she and I worked together to write a fun and wildly successful email sequence

Today Sasha & I chat about:

>> How her business has evolved as the landscape of online marketing has shifted

>> How she was able to adapt to the inevitable early mistakes of entrepreneurship

>> And why you shouldn’t feel like you have to have all the answers before starting a business

In this week’s solo episode, I’ll share with you:

>> How to find the right ratio of valuable free content vs. a sales offer in your email marketing,

>> How to use your paid content as the anchor point for your free content,

>> And how to repurpose your content so you’re never again staring at a blank screen not sure what to send your email list.

Lorin Van Zandt and her husband Kyle, owners of Missio have created a hair product business with a purpose: to restore hope and fight human trafficking.

In today’s show Lorin & I discuss:

>> How she was able to see a need in the world and build a business around that mission

>> The process that she and her husband went through to clarify their messaging

>> And how to unite your staff and customers around a common cause

If you want to be an “influencer” & make an impact in a crowded world, you do have to get very specific about how you serve others.

In this week’s solo episode, I’ll share with you:

>> Why defining your niche is so scary yet so essential

>> Why positioning yourself as an “expert” can and should come from a posture of humility,

>> & 4 questions to answer today to define what you want to be known for in 2020

Today sales extraordinaire Renee Hribar and I discuss:

>>Why “traditional” sales tactics don’t work for women

>>How to gracefully stop friends from “picking your brain”

>>And whether or not you should change your tactics when selling to a close friend

I’m here today to talk about the 3 essential questions your website MUST ask to turn browsers into buyers.

In this week’s solo episode, I address:

>> Why most websites don’t work

>> How to see your websitee through your customers’ eyes

>> And the single most important piece of copy on your website

In this guest show, I interview MY marketing coach Mallory Schlabach about how to host a challenge to supercharge your email list building in 2020.

Mallory and I discuss:

>>>How decide if a challenge is the right fit for your business and your customers

>>>How to determine the right duration to get results but also keep people engaged

>>>And how to use a challenge to grow your email list AND gain new clients

In today’s show I address:

1.) The most common objections to having an ideal customer avatar, or ICA

2.) How to determine the emotional journey your ICA must go through to make a buying decision

3.) And 3 exercises you can do today to define and refine your ICA