I want you to imagine for a second that you went on a group date with someone you just met. You think it's going well, so at the end of the date… you propose marriage.

My grandfather proposed to my grandmother on their third date, and they've been married ever since, but for the rest of us, this could only end badly. 

We all know that relationships take time to develop and if you try to rush things, you're more often than not going to scare the person away.

This is exactly how we need to look at our marketing. 

Especially in the online space where you don't as often have the benefit of one-on-one conversations, it takes time for someone to know, like, and trust you enough to make a sale. If you spring a direct offer on them too soon, you just might turn them away. 

That's the primary mistake I see people make with their email marketing.

They view their emails like mini-billboards rather than like a letter sent to a friend, or to continue the metaphor, someone they're dating. If you just met someone, sending them a daily marriage proposal probably isn't going to convince them to marry you.

In this week's solo episode, I'll share with you:

• How to find the right ratio of valuable free content vs. a sales offer in your email marketing,
• How to use your paid content as the anchor point for your free content,
• And how to repurpose your content so you're never again staring at a blank screen not sure what to send your email list.

Links mentioned in today's show:

• Sign up for my 5-day challenge 
• Join my Facebook group