I want you to get really honest with yourself for a minute: 

Does the question, "what do you want to be known for in 2020?" scare you? 

Just want to make sure I'm not alone here!

One of my favorite authors, Tim Keller wrote this: "to be loved but not known is comforting but superficial. To be known and not loved is our greatest fear."

While he was talking about marriage, I think that this quote relates so well to our fear as entrepreneurs to develop a niche audience. 

To draw a line in the sand and say: "this is what I want to be know for," is an extremely vulnerable act. 

There's no way to hide. It strips us down to the core of how we want to serve others. It can open us up to scrutiny, criticism, and it turns people away.

But if you want to be an "influencer" (in the purest sense of the word) and make an impact in a crowded world, you do have to get very specific about how you serve others.

In this week's solo episode, I'll share with you:

• Why defining your niche is so scary yet so essential
• Why positioning yourself as an "expert" can and should come from a posture of humility,
• And 4 questions to answer today to define what you want to be known for in 2020 

Links mentioned in today's show:

• Join the Secret Sauce Club on Facebook
• Sign up for my 5-day challenge