It amazes me how small our world is these days. If your message is strong enough, it can easily make its way around the world, which makes for a lot of power and a lot of responsibility. The power is in the message, the responsibility is in the user validating that message. Unfortunately, responsibility is the component that is often skipped. The Internet is the medium that provides a means of exchanging info, but our attentions spans continue to grow shorter, so the messages have to be quick and concise to get our attention. This means a lot of the details get truncated, leaving confusion and lots of filling-in-the-blanks. It often reminds me of the game of 'telephone' where a line of people would share a bit of information by whispering it from on person to the next. The point of the game was to show that inevitably, the message would completely derail by the time it reached the last person. The internet often reminds me of that game. 

I've truly learned to question EVERYTHING I see online these days. That is the direct response to seeing myths passed off as fact within my own industry. It's easy to believe things that are outside of your immediate knowledge base if the marketing is slick enough, but when it's a subject that you know more thoroughly than most others in your world, it's much easier to see the holes and question the message! 

So let's talk about some of the current well intentioned messaging that's gone through the proverbial game of telephone and come out distorted and confused on the other side.

Link To The Blog Post: https://mccanndogs.com/blog-page/331-dog-training-myths-the-rest-of-the-story

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Thanks for listening!

Happy Training! ~Ken