#dogoodwork

Mastering Performance Advertising with Hal Smith, Founder of H Street Digital

In this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights on profit-focused advertising strategies. Key topics include understanding the marketing funnel, optimizing ad campaigns for profitability, the significance of tracking and analytics, and the importance of a strong team culture. Hal also advises on scaling e-commerce brands and crafting effective offers.

00:55 The Importance of Profit-Focused Advertising

01:36 Marketing Funnels and Advertising Strategies

02:13 Challenges and Metrics in Digital Advertising

03:55 Brand Awareness vs. Performance Marketing

08:44 Effective Advertising Platforms

09:44 Tracking and Reporting in Advertising

13:46 Evaluating Clients and Offers

22:06 Building a Strong Agency Culture

29:49 Leadership and Team Management

Connect with Hal: 

• Linkedin: https://www.linkedin.com/in/hal-smith-hstreet/

• The book Hal mentioned: Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization - Dave Logan, John King, and Halee Fischer-Wright

Connect with Raul: 

• Work with Raul: https://dogoodwork.io/apply 

• Free Growth Resources: https://dogoodwork.io/free-growth-resources

• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

How To Build A World-Class Network By Leading With Generosity With Ronen Olshansky 

Join us as we welcome Ronan to the podcast to discuss his evolution from finance and tech to becoming a community-focused entrepreneur. In this episode, Ronan shares his experiences of opening a bar in Brazil, building the largest tech startup community in Los Angeles with Cross Campus, and pivoting during the pandemic. He now focuses on Connected Success, a business dedicated to enhancing strategic networking through intentional relationship building. Ronan offers insights on the importance of deep connections, how to lead with generosity, and the relevance of a systematic approach to maintain and grow meaningful relationships. For those interested in leveling up their networking skills, Ronan provides practical advice and announces an upcoming cohort for further engagement and community building.

01:49 The Importance of Relationships in Team Performance

02:54 Strategic Networking in the Modern World

04:31 Myths and Mindsets About Networking

06:47 Intentionality and Systems in Networking

09:35 Focus and Generosity in Networking

16:08 Conversational Strategies and Depth

20:47 Common Aha Moments and Personal Shifts

Connect with Ronen: 

Instagram: https://www.instagram.com/ronensky/

LinkedIn: linkedin.com/in/ronenolshansky
Website: http://www.connectedsuccess.com/

Connect with Raul: 

https://dogoodwork.io/apply 

https://dogoodwork.io/free-growth-resources

Developing the Future of Work with Tianna Linton

In this podcast episode, Tiana Linton, founder of a personal branding marketing agency based in Hawaii, discusses her innovative solution to improve workplace productivity through a custom-built AI-based tool. She explains how the tool differs from existing project management software by eliminating mundane tasks and providing a user experience akin to having a personal assistant. Tiana shares her journey from concept to market, the challenges faced as a non-technical founder, and the importance of mentorship and a supportive board. The episode delves into the overarching goal of making work more meaningful by leveraging technology to augment, rather than replace, human effort.

00:21 Tiana's Background and Vision

00:58 The Problem with Current Tools

01:39 Building a Custom Solution

02:05 AI-Powered Productivity

02:24 Making Work Meaningful

04:29 Evolution of the Idea

05:04 From Idea to Implementation

09:41 Challenges and Market Validation

12:29 Data Privacy and AI

16:07 Non-Technical Founder Journey

21:00 Building the Right Team

Connect with Tianna 

https://allius.ai/

https://www.linkedin.com/in/tiannalinton/

Connect with Raul 

https://dogoodwork.io/apply

https://dogoodwork.io/free-growth-resources

https://www.linkedin.com/in/dogoodwork/

Empathy in Leadership: Cultivating Compassionate Cultures with Erika, Chief Empathy Officer

In this podcast episode, Erika, the Chief Empathy Officer and CEO of Directorie, shares her journey of embracing empathy-driven leadership. She explains the intentionality behind her unique title and how it shapes company culture, particularly in high-stakes industries like pharmaceuticals. Erika highlights the importance of recognizing and addressing employee needs, including advocating for pet bereavement leave, as a way to build loyalty and drive financial growth. The discussion also covers how integrating empathy can alleviate unmanaged grief costs, improve retention, and enhance overall business operations.

00:04 The Role of a Chief Empathy Officer

01:22 Empathy in High-Stakes Industries

02:34 Moments That Matter: Building Empathy at Work

03:04 The Importance of One-on-Ones

06:23 Empathy and Pet Bereavement Leave

10:53 The Business Case for Empathy

Connect with Erika

• Instagram erika_sinner 

• directorie.com

Connect with Raul 

• dogoodwork.io

• linkedin.com/in/dogoodwork

• dogoodwork.io/apply 

Starting & Growing a Successful Tech Business with 3 Kids: Nate Rubin's Entrepreneurial Journey

Join us as we chat with Nate Rubin, founder and entrepreneur. Nate shares his experience starting a business right out of college while raising three kids. He discusses the unconventional timeline he followed, the motivation behind his innovative baby monitoring product, and the reality of balancing family responsibilities with entrepreneurship. He also delves into the emotional and strategic insights he’s gained, such as focusing on controllable factors, finding the right business model, and managing stress. 

Learn from Nate's journey about growing a company, the importance of adapting based on feedback, and the value of curiosity and problem-solving in business.

00:07 Starting a Business with a Family

02:08 The First Business: Baby Monitoring (Successful Exit) 

04:07 Challenges and Lessons Learned

07:23 Current Business Approach and Philosophy (Interviewing clients & premature scaling) 

11:14 Balancing Consulting and Innovation

Connect with Nate

• epxtech.com

• linkedin.com/in/nateruben/

Connect with Raul 

• dogoodwork.io

• linkedin.com/in/dogoodwork

• dogoodwork.io/apply 

Joe Ndu discusses the essential stages of sales maturity and emphasizes the importance of focus and storytelling in achieving sales success. He shares valuable insights on cold calling, market research, and direct outreach to connect with potential clients effectively. Joe also opens up about his personal journey, including challenging times that tested his faith and resilience. Learn about strategic approaches to GTM, the power of personalized messaging, and the significance of maintaining a human element in sales processes. 

00:20 Understanding Go-to-Market Strategies

01:31 Stages of Sales Maturity

02:47 Designing Effective Sales Strategies

04:07 Focusing on One Core Vehicle

10:41 The Importance of Market Research

16:57 Implementing Technical Storytelling

19:54 Overcoming Rejection in Sales

20:38 Effective Cold Calling Techniques

21:39 Innovative Cold Email Strategies

23:34 The Importance of Quality Over Quantity in Email Marketing

25:05 Leveraging AI for Lead Generation

26:52 Personal Struggles and Faith

Connect with Joe: 

https://www.linkedin.com/in/josephndu/

Connect with Raul: 

https://dogoodwork.io/apply 

https://dogoodwork.io/free-growth-resources

In this podcast episode, I talk with Ben Billups, founder of Noble and an expert in performance marketing. Ben shares insights from his experience, discussing the resurgence of email newsletters and the importance of owned audiences. He explains Noble's innovative strategies in both B2B and e-commerce spaces, his unique approach to fulfillment and client relationships, and his mental models for decision-making. Ben also touches on the importance of iterating quickly based on feedback loops for business success. If you want to leverage email newsletters to enhance your marketing efforts and achieve remarkable growth, this episode is for you. 

01:06 The Power of Newsletters and Email Marketing

03:02 Owned vs. Rented Audiences

04:42 Strategies for B2B Newsletters

13:16 The Debate: Niching Down vs. Broad Services

17:12 Building Proprietary IP and Innovations

22:31 Operational Excellence and Team Culture

23:55 Mindset and Decision-Making Frameworks

Connect with Ben 

Newsletter growth service: https://www.fwdnewsletters.com/

Linkedin: https://www.linkedin.com/in/ben-billups/

Twitter: https://twitter.com/BenBillups

Connect with Raul: 

https://dogoodwork.io/apply 

https://dogoodwork.io/free-growth-resources

The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti 

Gene Zannetti is the co-founder of Winning Mindset. We discuss the importance of maintaining a 'predator mindset' in sports, business, and everyday life. Gene elaborates on the concept of focusing on controllables and letting go of what cannot be controlled, coining the terms 'predator mindset' for proactive approaches and 'prey mindset' for reactive behavior. He emphasizes the significance of motivation, willpower, and maintaining a balance between being one's harshest critic and best friend. The discussion also covers methodologies for improving mental strength, the psychological impacts of current-day challenges, and the importance of faith and purpose in driving success.

00:14 The Journey of a Wrestler

00:56 Entrepreneurial Insights

01:21 Control vs. Letting Go

02:29 Predator vs. Prey Mindset

06:18 Applying Mindset in Business and Sports

10:10 Motivation and Willpower

22:02 Current Day Challenges and Solutions

Connect with Gene

https://www.wrestlingmindset.com/

Connect with Raul: 

https://dogoodwork.io/apply 

https://dogoodwork.io/free-growth-resources

The Power of Deep Specialization with Corey Quinn 

In this episode of the Do Good Work podcast, host Raul Hernandez interviews marketing expert Corey Quinn. Corey shares his journey from the highs and lows of the startup world to scaling a digital marketing agency from $20 million to $150 million. The discussion dives deep into the principles of deep specialization, why it matters, and how it can transform your business. Corey also touches on the importance of empathy in marketing, building genuine relationships, and the effectiveness of strategic gifting in outbound marketing. Tune in for valuable insights on scaling your business and mastering deep specialization.

00:00 Introduction to Corey Quinn
00:16 Corey's Journey: From Startups to Agency Success
01:28 The Importance of Specialization
02:31 Deep Specialization Frameworks
06:14 Empathy in Business
07:32 The Zone of Indifference
12:27 Gift-Based Marketing Strategies
23:15 Building Authority in a Vertical Market
24:43 Overcoming the Fear of Specialization
30:48 Conclusion and Resources

Connect with Corey: 
https://www.coreyquinn.com/
https://anyonenoteveryone.com/
https://www.linkedin.com/in/coreyquinn/ 

Connect with Raul: 
https://dogoodwork.io/apply 
https://dogoodwork.io/free-growth-resources

How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte

In this episode, Raul Hernandez talks with Erika Zeigyte, founder of Prosana, about her experience in growing a fully remote marketing agency from 4 to 84 employees and from zero to $2 million in annual revenue in just two years. Erica shares insights on the importance of maintaining a lean organizational structure, avoiding common hiring pitfalls, and ensuring operational efficiency. They also discuss the nuances of forecasting, organizational design, and managing client relationships for sustainable growth.

00:00 Introduction and Guest Welcome
00:06 Erica's Background and Achievements
00:48 Scaling Up While Staying Lean
01:22 Remote Work Dynamics
01:44 Challenges in Hiring and Team Growth
02:33 Measuring Efficiency and Capacity
08:43 Client Management and Cultural Fit
13:22 Organizational Design Strategies
15:04 Balancing Job Roles and Responsibilities
18:31 Conclusion and Contact Information

Connect With Erika: 
https://www.linkedin.com/in/erika-zeigyte/ 
ezeigh on Instagram
[email protected] on email

Connect with Raul: 
https://dogoodwork.io/apply
https://dogoodwork.io/free-growth-resources