In a follow-up to last week's meeting we explore the finer refinements of personal branding. With your personal brand value in mind, intentionality, transparency and authenticity matter.

In today's digital world, the importance of personal branding cannot be understated. Whether you're applying for a job, starting a new entreprenuerial venture or promoting an existing business, how the world sees you online matters. In today's episode we'll share why personal branding matters, and outline easy steps you can take to enhance your personal brand.

Book 5 is in the can for me, and it involved deep research into the evolution of prospecting, business development and client retention in this brave new digital, post-pandemic age. While businesses evaluate tactic/strategy driven KPIs, few consider the most important driver of brand growth as found by an eight-year study conducted by the Harvard Business Review. 

Their findings may surprise you, but if you're looking for revenue growth this year, this is a must listen.

It's not what happens to you that matters, it's instead what you do about it that makes the difference. In today's episode Jason and Phil explore the principles of Stoicism, and when practiced, how the core tenets can help us live in the present and focus on those things that are in our control and let go of those that aren't.

Stop saying yes when it's not in your best interest to do so. In today's session, Phil shares a personal example on the importance of managing expectations. Saying yes isn't your only option, and knowing when and how to manage expectations can lead to a happier, healthier workplace. 

Learn the five best strategies to manage expectations in this episode and much more!

"I'm not getting call-backs" is a common comment Jason and I hear. And while our coaching helps clients explore self-sufficiency, what we care about most is helping our clients achieve what's best for them in their careers. And if the job market is right for you, then you really need to know about how an ATS works. 

The game has changed, human being don't view resumes, an ATS runs algorithms on them leverage AI to determine best candidate fits. Jason and I share insights in this sesion on how an ATS works - and more importantly we outline the steps you'll need to take to maximize your interview opportunities. 

We've just crossed a technology threshold, and the world from here on will change as ChatGPT rolls out. 

What is ChatGPT you ask? ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with a chatbot. The language model can answer questions, and assist you with tasks such as composing emails, essays, and code.

With the advent of this intuitive and ever-learning technology, Jason and Phil explore the many possible implications. What industries will be re-invented? What workplace roles may be replaced? How can ChatGPT be leveraged to make you more efficient? What are the copyright implications?

All this and more in today's episode. Please like and share!

Phil and Jason speak with Dick Woodall from Preferred Business Partners and GigWorker Solutions about Professional Employer Organizations and their benefits to small business owners, and how you can transition to full time entrepreneurship and take care of your health benefits, payroll, and self-directed retirement. Put the learning cap on because Dick drops a ton of knowledge for us in this episode! 

You can contact Dick at:  

(941) 720-5296 mobile

[email protected]

www.pbusinessp.com

In today's episode, Jason and Phil Interview Annie Hung-Scanga. Annie's firm specializes in providing expert accounting, tax planning and financial planning advise. Today's Podcast covers the following key areas, with Annie sharing her expertise on the topics of: 1) Advise for new franchisees on which corporate structure to employ, 2) Post launch, how and when to start paying yourself a salary, 3) Tax savings strategies, 4) Multi-generational wealth building strategies for entrepreneurs.

Annie provides excellent food for thought on each topic - and we encourage you to explore her recommendations with your accountant/ financial planner to ensure they're right for your business. And if you're in the process of setting up your business and in need of accounting, tax planning and financial planning services, consider setting up a free, no obligation consultation with Annie - here's a link to her calendar - https://square.site/book/9AXE057BXPYYG/atlantis-accounting.

Jason Madden is a former CI officer, and since his transition to entrepreneurship from the military, Jason has dedicated significant efforts helping other veterans. He gives of his time to such organizations as Veterati and Recruit Military, and is expert in assisting and supporting veterans to achieve their future goals. If you're transitioning currently or have recently separated, this episode shares valuable information on programs, resources and strategies to help you.