What happens when an AV industry veteran watches a terminally ill child light up in front of a donated cinema system — and decides to do it again?

In this episode of Master Integrator, host Paul Skelton sits down with Ian Morrish — founder of Together for Cinema and the driving force behind the new GivingBack.Tech platform — for a conversation about purpose, industry generosity, and what happens when you point the skills of our trade at something that really matters.

Ian has spent 35 years in the AV industry — including long stints with CEDIA and the ISE show — and in 2009, he started something he didn't quite have a name for yet. Today, Together for Cinema has installed 58 fully donated cinema rooms across children's hospices, adult hospices, hospitalwards, and respite care centres in the UK, with a combined value of over £1.55 million. Every install. Every piece of gear. Donated. Every integrator. Volunteered.

Now Ian is turning his attention to GivingBack.Tech — a new platform designed to redirect second-hand, discontinued, and B-stock AV equipment from industry warehouses to registered charities and community interest companies across the UK. Launching to beneficiaries in May 2025, it's a simple idea with enormous potential, and it's already attracting support from some of the biggest names in the business.

This episode covers:

• How Together for Cinema started with one phone call and a donated 35,000-pound system
• The moment Ian knew he had to keep going — watching a little girl called Bethany watching SpongeBob SquarePants
• How CEDIA integrators across the UK became the backbone of every install
• What it's like emotionally to run an organisation operating inside children's hospices
• The launch of GivingBack.Tech and why our industry has a landfill problem worth solving
• Ian's succession plans for Together for Cinema — and why the mission will outlast him

 

Connect with Ian Morrish

• Together for Cinema: www.togetherforcinema.com
• GivingBack.Tech: www.givingback.tech

Ian is open to conversations with anyone in the industry who wants to get involved — in the UK or beyond. Reach out via the websites above or contact Master Integrator.

This Episode is Proudly Supported By

ADI Global Distribution

One of the world's leading distributors of security, AV, and low-voltage products. Trusted by integrators across Australia, New Zealand, and globally. Visit: www.adiglobal.com 

Sonance — Distributed by Amber Technology

The gold standard in architectural audio. Sonance loudspeakers are engineered to disappear into your design while delivering exceptional sound. Distributed in Australia and New Zealand by Amber Technology. Visit: www.ambertech.com.au

Kolosseum

Specialists in high-performance home cinema, lighting and automation system design and documentation. Kolosseum partners with integrators to deliver world-class experiences for their clients. Visit: http://kolosseum.io

Connected Magazine

The essential publication for the connected home and building technology industry in Australia. Stay current with the people, products, and projects shaping our industry. Visit: www.connectedmag.com.au

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