Walter talks with Ian about discovery, monetizing business, and having a sales process.

Highlights

• Why he started his business - 1:22
• Getting you through your business goals - 3:24
• Mitigating risk - 4:30
• Monetizing a problem - 7:02
• The discovery process - 9:03
• Building empathy - 13:07
• When he started doing sales - 17:07
• A business being healthier - 21:25
• Delivering a proposal - 32:04
• Talking about cigars - 41:38
  
  
  Episode Resources
• Connect with Walter Crosby
• https://www.linkedin.com/in/walterlcrosby/
• https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee
• https://helixsalesdevelopment.com/
• https://helixsalesdevelopment.com/podcast/
• [email protected]
• Connect with Ian Richardson
• https://www.doberman.net/services/
• [email protected]