Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. On today’s episode, Walter is joined by returning guest Nate Tutas to explore a concept Nate calls the "core four." This framework is designed to help entrepreneurs and business owners scale effectively while avoiding the common pitfall of chasing shiny distractions. The episode is a candid conversation about strategy, focus, and execution.
To begin, Nate shares insights from his current packed schedule, including involvement in multiple masterminds, coaching, and training for high-profile platforms He also discusses a personal growth goal achieved: traveling with his wife and daughter, and the recent loss of their Siberian Husky. The conversation then shifts to recommended reading, specifically 38 Letters from J.D. Rockefeller to His Son, a book that deeply impacted Nate’s perspective on leadership, values, and legacy. He reflects on Rockefeller's emphasis on responsibility, integrity, and the value of healthy competition, noting that the oil magnate never took rivalries personally but instead saw them as opportunities for mutual growth.
The discussion leads into the idea that these timeless business philosophies are still highly relevant today. Nate shares the catalyst moment behind creating the Core Four framework—a system to help entrepreneurs stay focused and scale more effectively. Nate and Walter dive deeper into the emotional challenges of building a business, especially around the initial “attract” phase of the Core Four framework. Walter shares his own struggles with consistently drawing in the right audience, admitting that figuring out the best vehicle to deliver his message has been frustrating. This discomfort is common and closely tied to the slow, unpredictable nature of marketing success and can manifest as frustration, tempting entrepreneurs to shift focus prematurely. Nate reiterates that lasting success requires staying in the discomfort long enough to complete and refine the system. Whether it’s wealth, health, or relationships, the same principles apply: stick with the process, resist the urge to start over, and avoid quick fixes. This mindset shift is essential for mastering the attraction stage and setting up a scalable business.
Finally, Nate emphasizes the importance of sticking with discomfort in order to grow, sharing how consistency is key to progress. He introduces his Core Four framework (Attract, Acquire, Ascend, Automate), explaining that many entrepreneurs struggle because they use too many strategies in each area. His upcoming program at unlockmv.com will guide participants to focus on one clear method per area to create a streamlined, effective customer journey. The episode concludes with a reminder that clarity and consistency drive business success, and Nate shares that his content will now primarily live on YouTube for easier access.
The 4 A’s: Scale your business regardless of your size
1. Attract
2. Acquire (information + Purchase)
3. Ascend (immediate, long term)
4. Automation
Key Episode Points:
• "Distraction is your enemy."
• The 4 A's works for Solopreneurs and Large teams. • You have get uncomfortable with the uncomfortable. • Sometimes uncomfortable feels like frustration. • Be careful not to diminish the focus of your teams
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Podcast Offer: www.unlockmv.com
