Welcome to Sales & Cigars, the sales podcast where the only smoke we blow is from cigars. In this episode of 'Sales and Cigars,' host Walter Crosby from Helix Sales Development is joined by Matt Barry, VP of Sales and Marketing at Reliable Fire and Security. They delve into two significant topics: the importance of salespeople selling internally within their company as well as externally, and the current challenges of hiring competent salespeople in the manufacturing sector.

Matt shares insights from his career journey, from starting in specialty steel sales to  running businesses, and emphasizes the vital role of internal team relationships and mutual respect. The conversation also covers the value-based selling approach Reliable Fire and Security employs to distinguish themselves in a competitive market. Further, they enjoy a light-hearted discussion about their favorite cigars and bourbons, highlighting the joy of good company and fine smoking experiences as “brothers of the leaf”.

Key Topics: • The necessity for sales teams to respect and understand the whole business ecosystem • how internal relationships can remove roadblocks • the significant challenges in hiring competent salespeople. • the importance of value selling in a competitive market

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