If you are a mom with kids under five and running a business, feeling overwhelmed does not mean you are doing something wrong.

It means your workload was never designed for nap schedules, interrupted sleep, emotional labor, and being the default parent.

In this episode of Business & Brunch, we are breaking down why traditional productivity advice fails moms with young children and how to build a capacity based business that actually supports your life in this season.

This conversation is not about doing more or managing your time better. It is about designing your business around reality, not fantasy.

Inside this episode, we cover:

* Why most productivity advice does not work for moms with kids under five

* How to stop planning your business like you have uninterrupted adult hours

* What “enough for this season” really looks like when you are building a business and raising young kids

* The mindset shift from doing it all to focusing on what actually moves the needle

* How to create spaciousness and momentum without shrinking your income goals

If you want a business that grows without constant overwhelm, guilt, or burnout, this episode will help you rethink workload, capacity, and leadership in a way that feels grounded and sustainable.

This is about building a business that fits your life now, while still honoring where you are going next.

🎧 Press play, take a breath, and let’s talk about doing business in a season that matters.

If you are ready to stop forcing your business to fit a season of life it was never designed for, Soft Mama CEO was created for you.

This is a 12 month business and mindset mastermind for moms who want to grow sustainable income, lead with grounded confidence, and build a business that supports their nervous system, capacity, and family life.

If this episode felt like a deep exhale, you will feel right at home inside Soft Mama CEO.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com