Market research. Target market.

Market research isn't just for big companies with budgets and focus groups. It's one of the smartest and most confidence-building steps you can take as a VA business owner.

Because when you understand who your target market is - what they care about, what they struggle with, and what they'll happily pay for - you stop guessing. You stop throwing out random offers and hoping something sticks.

Instead, you start building a business that actually fits your people.

Let's dig into what market research really is, how to do it simply, and how it helps you find your target market as a VA.

You can spend hours scrolling through Facebook groups or sending out surveys, but nothing replaces real conversation.

Talking directly with people in your potential market is where the gold is. That's where you discover what they truly struggle with, how they describe their challenges, and what kind of help they're actually willing to invest in.

And like I said off the top: most VAs shy away from that step. They worry about bothering people or not knowing what to say. But the VAs who build real confidence, and real businesses, are the ones who actually have those conversations.

If you're ready to get past the hesitation and learn how to connect with your target market in a way that feels natural and comfortable, I can help you with that.

This is one of my favorite things to work on with my private coaching clients. Helping you make real market research connections so you can identify your niche, your audience, and your value with confidence and clarity.

So if that's something you know you need, let's talk about it.

You can connect with me at YourVAMentor.com/links.

Let's chat about where you are right now, and what you need to do to move forward.

Because once you understand your target market on a personal level, everything about your business starts to click: your pricing, your messaging, your confidence, and of course, your results.

Don't be shy to reach out for a chat. I'm here to help.

It's the only reason I'm here at all, to help you become a ridiculously good virtual assistant.

That's all I've got for you this week. I'll see you next time!