In this episode, we sit with Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team. Rachel will demonstrate how she manages content and social media for multiple brands using a lean team model comprising interns and full-time staff, organized with standardized templates, clear briefs, and project management workflows. She’ll explain how her team delivers over 450 social posts, a dozen emails, blogs, videos, and podcasts each month without a rigid calendar, and still pivots on short notice when unexpected opportunities arise.

Useful resources:

• Rachel's LinkedIn: https://www.linkedin.com/in/rachel-amick/
• Rachel's website: https://www.racheljeanmedia.com/free-resources.html

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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