There was a study where people would rather shock themselves than sit alone with their own thoughts. Not a metaphor. Actually shock themselves. And yet doing absolutely nothing has massive benefits for our brains, from creativity to emotional regulation to long-term mental health. So what gives? In this episode Simon brings Jesse and Romain a deceptively simple challenge: how do we help people do more nothing? In a culture built on distraction, productivity hacks and infinite scroll, “doing nothing” might be the hardest sell of all. The gang digs into distraction culture, the fear of boredom, the business of attention and whether the only way to market nothing…is to show the results of it. It’s quiet. It’s uncomfortable. It’s kind of a big one. Check it out.