The written word is pretty powerful. Some people may complain about the time it takes or the process of, but maybe that's entirely the point. In this episode the gang discusses the idea of writing letters and the secret power of them, trying to figure out how we get people to see the value and participate in writing more of them. Did we crack it? Check it out.

Driving used to be a right of passage, a symbolic moment of attaining a new level of freedom on your journey towards adulthood. But things are changing, fewer young people are getting their licenses and fewer people are driving in general. With the rise of rideshare and other services it's never been easier to get by without having to drive, so how do you sell people on the idea of driving when freedom is no longer the main pull? This one goes deep with lots of thoughts and feelings. Did we crack it? Check it out!

Travel used to be about discovery, or relaxation or adventure. But lately the process of travel has started to feel like a hassle that gets in the way of the enjoyment of the process. We've been given more freedom to go more places and stay in anything from hotels to homes which is great... but forces us to be alot more active in the decision making of it all. Throw in social media, and other modern pressures and it's a perfect cocktail for making something meant to be fun alot more stressful than it needs to be. In this episode Jesper Andréasson joins us to discuss the problem and how to fix it. Check it out!

Candy corn. The words alone typically spark a big reaction either positive or negative, but the story goes deeper than that. While the candy industry is flourishing, candy corn is lagging. So what would it take to help candy corn make a comeback? In this one the gang goes deep on candy corn and the candy industry as a whole. It's a subject near and dear to a whole bunch of us. Check it out!

Tupperware. Some people remember it as THE reusable storage brand...others simply know it as a name for reusable storage but didn't know it was an actual company. But recently, the company has been given new life with outside investment. In this episode, Romain, Biz, and Simon dig into how they could make Tupperware bigger than ever again. It's a fun one where our ages really kinda sorta show.

Everyone says dating has never been easier...apps, algorithms, endless choice. But if that’s true, why does it feel so hard, so awkward, so… miserable? In this episode, Jesse and Romain dig into the modern dating paradox with guest Sarah Jenkins, Head of Creative Brand Initiatives at Grindr. From swipe fatigue to the illusion of abundance, to what love even means when everything is optimized, we ask: is dating broken, or are we?

I scream, you scream we all scream for ice cream...well we used to scream a lot more. It turns out ice cream has actually been on the decline for a while, peaking in the 2000s before beginning its steady drop for the last two decades. How can that be? Is it societal? Is it competition from other sweet treats? Changing tastes? In this episode the gang gets into how to start the great ice cream resurgence. This is a fun one. Don't get brain freeze while listening. Check it out!

Small talk might seem like, well, a small thing but did you know that small talk has been proven to boost mood, make people more receptive to outside opinions and change people's perception of the world? It's all true! So what if small talk was actually the tiny, little secret to helping us get back to a more cohesive, happy society? In this episode the crew breaks down how to bring small talk back, how it could be made more easy, more fun and more enjoyable. It's a big chat about small talk...We couldn't help ourselves with that last one. Check it out!

Humans are a paradox. A collection of wants and needs that run directly into each other and make no sense. In this episode we dive directly into one of those paradoxes. While most of us want for nice things, we also often want to be seen as unpretentious and unbothered. Why is that? is it because we're worried as being a person who likes nice things and what it says about us? Is it something deeper? Something more shallow? It's a big one as the gang tries to dive deep on figuring out the weird societal boundaries around liking and wanting nice things. Check it out!

Tennis is in an interesting situation. For all intents and purposes the sport itself is doing well. People continue to play it and engage with its biggest tournaments. But when you look a level deeper there's the whiff of an existential threat thanks to the growth velocity of pickleball. While tennis is growing, pickleball is exploding. Now tennis players are seeing their courts get swallowed up and replaced with pickleball courts, entire generations usually more enticed to play tennis are being swayed towards pickleball. So the question is, where does tennis go from here? In this episode Romain, Jesse, Simon and friend of the pod Biz try to first identify the problem then figure out the best approach. Check it out!