Simon loves a great market opportunity, and in this episode he thinks he found one. There's an activity that half of the U.S. participates in, continues to rise in popularity, and yet as a spectator event is still a niche pay-per-view play with no household names or mainstream attention. What is it? Give it a listen and tell us if you think Simon is crazy for believing in its future.

In-person retail has taken a beating recently. When you have the convenience of online shopping then the haymaker of the Covid shutdown, it's no surprise it ain't doing as well as it used to. But maybe there's a massive opportunity being missed here. On this episode Yann Caloghiris, Executive Director of Left Field Labs joins us to talk about the present and future of retail and how we could make it not just what it was, but imagine completely new possibilities for what it could become. Check it out!

This probably won't shock anyone but it turns out the natural world is incredibly good for us. Even just a walk around your block, breathing some fresh air and getting some sun has proven positive effects on our well-being. So in a world where it's getting easier and easier to do less and less, sit still and stay entertained, how do we get people back outside again? Check it out!

Only 48% of Americans can answer basic financial literacy questions. 43% of Americans don't know what a 401k is. It probably comes as no surprise this leads to serious financial problems down the road. Financial illiteracy costs Americans over $1,000 a year, and a staggering total of 243 billion. So why is money so hard to understand? Is it a system built to intentionally confuse? Is it a topic that falls on deaf ears? Are we talking about finance totally wrong? In this episode the gang goes wide trying to pin down how to help people not just understand money better, but WANT to understand money better. Check it out!

Chances are you don't use all your vacation time. It could be fear of looking like a slacker, being "too busy" or just wanting to feel valued. But did you know that taking a vacation actually HELPS you get ahead in your career? The positive effects of some vacation go well beyond that but in the U.S. the rise and grind mentality often hinders us from doing the very thing that can actually help our professional prospects. In this episode the gang discusses why it's so hard to get people to take their vacation. Did they crack getting people to do it? You tell us!

On this episode Jen Costello, the Global Chief Strategy Officer at TBWA Worldwide joins the gang to talk about Play. While most people assume it's the thing of children, the effects of play on people aged 1 to 100 are incredible. Not only is it incredibly healthy, but it also helps with imagination, problem solving and a host of other benefits. But as we get older, we do it less and less. In fact by the time we hit adulthood most of us barely do it at all. The group goes deep on to how to get people out of their shell and out playing more. Give it a listen!

As a society we have huge love and affection for our dogs...but less so for cleaning up after them. On this episode Jesse, Romain and Simon try to figure out how the heck to get the world to clean up after their dogs. From shame tactics to public policy to tech, the gang discusses motivations, the finicky nature of behavior change and a whole lot of other crap. Check it out

Everyone loves movies...but movie theaters? Well, people have never really gone back the way they did before the pandemic. In this episode of Crack it, the gang goes deep on trying to figure out how to get people back to movie theaters. Has the role of movie theaters changed? Do we need to rethink the actual facilities themselves? Is this just a point in culture where people have no interest in this sort of social interaction and would rather watch things alone, or is it a massive opportunity for a world craving more social experiences? It's a big, wide conversation about all of this and more. Check it out.

From the golden age with Houdini front and center, to the post 9/11 world of David Blaine and Criss Angel, the magic industry has seen some huge moments of cultural prominence. On today's episode Jesse, Simon and Romain discuss what it would take to make it a bigger part of the cultural conversation, if now is the right time for its return to center stage and what's holding it back. Jesse and Simon get into it, Romain remains skeptical of it basically the entire time. Give it a listen!

The open road has always held a romantic place in the hearts and minds of Americans, but with the exotification of vacations and the want for people to do the holiday for the 'gram, the road trip isn't seen as the top tier option it once was. In this episode of Crack It, we're joined by Joe Staples, a brilliant creative thinker, as we discuss ways to help the road trip capture the attention and the wheels of modern Americans.