Why do some people leap while others freeze? In this episode, Romain, Jesse and Simon team up with French entrepreneur Alix Petit, founder of Heimstone, Creative Director of The Refreshment Club and the mind behind the Substack WHAT COMES AFTER. Together they unpack the psychology of making big choices, what failure really means, how physical well-being fuels mental courage, and the reasons people avoid change even when they desperately want it. Did they crack what it takes to choose boldly? Listen and find out!

Drinking isn’t down because indulgence is down — it’s down because the entire culture around it is cracking. In this episode, Jesse, Simon and Romain tackle the decline of drinking as a social experience and ask what it would take to revive it. Are bars worse now? Is the rise of remote work, wellness trends, and “protecting your peace” killing the collective joy of being a little buzzed together? And what happens to human connection when everyone is terrified of being filmed after three margaritas? From London pub culture to the idea of phone-free bars, to the possibility that drinking might actually be a form of modern self-care (don’t @ us), the gang breaks down what drinking used to mean, and what it could mean again. Did we crack it? Check it out.

Social used to be… social. Remember that? Before everything became an ad, a performance, or a perfectly-filtered version of life? In this episode, Biz sits down with Jesse, Romain and Simon to figure out what it would actually take to make social media feel personal again. From whether Instagram introduced “the aesthetic era,” to the rise of finstas and close friends, the gang digs into how we went from genuine connection to algorithm-optimized broadcasting, and how we might reverse it. Can we get people to share like real people again? Check it out!

The written word is pretty powerful. Some people may complain about the time it takes or the process of, but maybe that's entirely the point. In this episode the gang discusses the idea of writing letters and the secret power of them, trying to figure out how we get people to see the value and participate in writing more of them. Did we crack it? Check it out.

Driving used to be a right of passage, a symbolic moment of attaining a new level of freedom on your journey towards adulthood. But things are changing, fewer young people are getting their licenses and fewer people are driving in general. With the rise of rideshare and other services it's never been easier to get by without having to drive, so how do you sell people on the idea of driving when freedom is no longer the main pull? This one goes deep with lots of thoughts and feelings. Did we crack it? Check it out!

Travel used to be about discovery, or relaxation or adventure. But lately the process of travel has started to feel like a hassle that gets in the way of the enjoyment of the process. We've been given more freedom to go more places and stay in anything from hotels to homes which is great... but forces us to be alot more active in the decision making of it all. Throw in social media, and other modern pressures and it's a perfect cocktail for making something meant to be fun alot more stressful than it needs to be. In this episode Jesper Andréasson joins us to discuss the problem and how to fix it. Check it out!

Candy corn. The words alone typically spark a big reaction either positive or negative, but the story goes deeper than that. While the candy industry is flourishing, candy corn is lagging. So what would it take to help candy corn make a comeback? In this one the gang goes deep on candy corn and the candy industry as a whole. It's a subject near and dear to a whole bunch of us. Check it out!

Tupperware. Some people remember it as THE reusable storage brand...others simply know it as a name for reusable storage but didn't know it was an actual company. But recently, the company has been given new life with outside investment. In this episode, Romain, Biz, and Simon dig into how they could make Tupperware bigger than ever again. It's a fun one where our ages really kinda sorta show.

Everyone says dating has never been easier...apps, algorithms, endless choice. But if that’s true, why does it feel so hard, so awkward, so… miserable? In this episode, Jesse and Romain dig into the modern dating paradox with guest Sarah Jenkins, Head of Creative Brand Initiatives at Grindr. From swipe fatigue to the illusion of abundance, to what love even means when everything is optimized, we ask: is dating broken, or are we?

I scream, you scream we all scream for ice cream...well we used to scream a lot more. It turns out ice cream has actually been on the decline for a while, peaking in the 2000s before beginning its steady drop for the last two decades. How can that be? Is it societal? Is it competition from other sweet treats? Changing tastes? In this episode the gang gets into how to start the great ice cream resurgence. This is a fun one. Don't get brain freeze while listening. Check it out!