Chances are you don't use all your vacation time. It could be fear of looking like a slacker, being "too busy" or just wanting to feel valued. But did you know that taking a vacation actually HELPS you get ahead in your career? The positive effects of some vacation go well beyond that but in the U.S. the rise and grind mentality often hinders us from doing the very thing that can actually help our professional prospects. In this episode the gang discusses why it's so hard to get people to take their vacation. Did they crack getting people to do it? You tell us!

On this episode Jen Costello, the Global Chief Strategy Officer at TBWA Worldwide joins the gang to talk about Play. While most people assume it's the thing of children, the effects of play on people aged 1 to 100 are incredible. Not only is it incredibly healthy, but it also helps with imagination, problem solving and a host of other benefits. But as we get older, we do it less and less. In fact by the time we hit adulthood most of us barely do it at all. The group goes deep on to how to get people out of their shell and out playing more. Give it a listen!

As a society we have huge love and affection for our dogs...but less so for cleaning up after them. On this episode Jesse, Romain and Simon try to figure out how the heck to get the world to clean up after their dogs. From shame tactics to public policy to tech, the gang discusses motivations, the finicky nature of behavior change and a whole lot of other crap. Check it out

Everyone loves movies...but movie theaters? Well, people have never really gone back the way they did before the pandemic. In this episode of Crack it, the gang goes deep on trying to figure out how to get people back to movie theaters. Has the role of movie theaters changed? Do we need to rethink the actual facilities themselves? Is this just a point in culture where people have no interest in this sort of social interaction and would rather watch things alone, or is it a massive opportunity for a world craving more social experiences? It's a big, wide conversation about all of this and more. Check it out.

From the golden age with Houdini front and center, to the post 9/11 world of David Blaine and Criss Angel, the magic industry has seen some huge moments of cultural prominence. On today's episode Jesse, Simon and Romain discuss what it would take to make it a bigger part of the cultural conversation, if now is the right time for its return to center stage and what's holding it back. Jesse and Simon get into it, Romain remains skeptical of it basically the entire time. Give it a listen!

The open road has always held a romantic place in the hearts and minds of Americans, but with the exotification of vacations and the want for people to do the holiday for the 'gram, the road trip isn't seen as the top tier option it once was. In this episode of Crack It, we're joined by Joe Staples, a brilliant creative thinker, as we discuss ways to help the road trip capture the attention and the wheels of modern Americans.

Between the fires to start the year, the hard times of the movie industry, an exodus of people leaving Los Angeles for other places and a general not-so-great narrative lately around California, the story around Los Angeles hasn’t been positive. In this episode Jesse, Romain and Simon discuss how they would set up LA to make a massive comeback. 

35% of US Adults sleep less than 7 hours. 73% of US high school students don’t get enough sleep on school nights. The sleep deficit America is dealing with has massive financial and health repercussions not to mention the impact it has on personal happiness. Someone should ask some experts on how to fix this! Instead, Romain asks Jesse and Simon to figure out this super tough problem…in an hour.

Let's be honest, we live in a society obsessed with youth. This has had the unfortunate side effect of giving aging a surprisingly bad rep, making everyone focus on the negatives of aging without discussing any of the perks. In this episode, Jesse tasks Romain and Simon with trying to rebrand aging – trying to find a way to make it something people look forward to, not avoid. It’s a big, complicated one. Did they crack it? Listen to find out.

Leotards, leg warmers, coordinated dancercise! In the first episode of Crack It, Simon wants to bring the glory days of aerobics back to the world and tasks Jesse and Romain with helping him figure out how. From a deep dive into what was so fantastic about aerobics in the first place, to a plan to go-to-market for a new generation of potential aerobic nuts, the team goes DEEP on all things aerobics and how they could work today.