The global athleisure market is on its way to $900 billion. Formal wear? About $4 billion. Comfort won. But at what cost?

This week, Romain brings the problem: how do you get people to dress up again? What starts as a data drop (enclothed cognition, productivity hits, one in twelve remote workers in pajamas every single day) turns into a deeper conversation about confidence, identity, and why "formal wear" might just be the worst two words in fashion.

Simon's plotting a suit phase. Jesse won't budge (but she has found a jacket with beaded Minions on it). And somewhere between rebranding formal wear as "intelligent wear," the case for fashion-as-rebellion, and a truly compelling argument for wearing a cane in Cannes, the crew lands on something worth cracking: what does formal wear look like when it actually starts a conversation?
Check it out!