About This Episode
In this episode, learn about how Reddit's paid advertising works and their organic reach with this intro to their algorithm from previous head of brand, Joe Federer.

Internet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill.

Key Takeaways

• How the different social networks “bubble up” content based on the context that resonates on those networks.
• How users manage their profiles and interact differently on the various social media platforms like Facebook, Reddit, and Instagram
• Why you need a different content approach and brand voice to each platform to be successful. 
• Which network would work the best if you’re interested in changing the perceptions of your brand.

Connect with Joe
Check out his website
Follow him on Twitter
Pre-order his new book

Links mentioned
Find on episode webpage.

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