Spectora Spotlight with Carla Heatherly

Doing the Extra: Small Gestures, Big Wins - Lauren Hughes - Ep. 141

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You don’t need a massive ad budget to grow your inspection business—you just need to show up for your people. 

In this episode, Lauren Hughes from Lighted Way Home Inspections shares how she’s built a thriving business in a rural Texas market by leading with generosity, consistency, and heart. From delivering flowers to agents’ desks to sponsoring local events, Lauren proves that the best marketing is often just being a good neighbor.

We cover:

  • Why ROI isn’t always measurable (and why that’s okay)

  • Low-cost, high-impact ways to connect with your community

  • How to decide which sponsorships are worth it

  • Growing market share in rural areas (and when to take on the long drives)

  • Turning agents and clients into loyal advocates

    • This is Part 1 of a 2-part conversation that will get you thinking beyond ads and funnels—and back to the simple power of relationships.

    🔗 Links & Resources

    Silk Inspections: https://www.silkinspections.com

    🚀 Ready to grow your business?

    • Try Spectora free: https://hubl.li/Q02nfFrR0

    • Bundle a year of Spectora + a custom site: https://hubs.la/Q02p9VvF0

    • Dive into Spectora Academy: https://hubs.la/Q02pv_G90

      • 🎙️ Subscribe so you don’t miss Part 2!


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      Spectora Spotlight with Carla HeatherlyBy Spectora