You don’t need a massive ad budget to grow your inspection business—you just need to show up for your people.
In this episode, Lauren Hughes from Lighted Way Home Inspections shares how she’s built a thriving business in a rural Texas market by leading with generosity, consistency, and heart. From delivering flowers to agents’ desks to sponsoring local events, Lauren proves that the best marketing is often just being a good neighbor.
Why ROI isn’t always measurable (and why that’s okay)
Low-cost, high-impact ways to connect with your community
How to decide which sponsorships are worth it
Growing market share in rural areas (and when to take on the long drives)
Turning agents and clients into loyal advocates
This is Part 1 of a 2-part conversation that will get you thinking beyond ads and funnels—and back to the simple power of relationships.
Silk Inspections: https://www.silkinspections.com
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