Spectora Spotlight with Carla Heatherly

Spectora Spotlight with Carla Heatherly

By SpectoraBusinessEntrepreneurshipCareers
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Spectora Spotlight with Carla Heatherly episodes

  • NAR settlement & implications for home inspectors & buyers - Leigh Brown - Ep. 136

    We're lucky to have not only an incredibly successful real estate broker, but a CEO, best-selling author, coach & keynote speaker on Spectora Spotlight.

    Leigh Brown is a straight shooter and an advocate for serving customers and improving the real estate industry in any way we can.

    Leigh and Kevin have a free flowing conversation around the NAR lawsuit and settlement and what it could mean for Realtors, home inspectors and homebuyers.

    You can find Leigh at her website and the socials!

    https://www.leighbrown.com/

    https://www.youtube.com/channel/UC11stDD0nfFUYfhPB-E1nLg

    https://www.facebook.com/LeighBrownSpeaker/

    https://www.instagram.com/leighthomasbrown/

     

     Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0

     Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
     Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
     Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
     Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
     Got ideas for guests? Send 'em our way through the chat bubble or email [email protected]
     Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

    59 min
  • Starting, growing and passing down a home inspection business - The Precise Inspecting Team, Ep. 135

    If you don't know Bill, you should. He and his team are some of the kindest, hard-working folks you'll come across. We've been fortunate enough to know them since the beginning of Spectora. Bill & team discuss:

    - Starting a sole proprietorship with a spouse

    - The importance of starting with two

    - Values and excellence

    - Quality software

    - Growing your vision as you grow

    - Hiring & team inspecting

    - Looking for your "off ramp"

     

    Want to connect with Bill? You can email him at [email protected] or hit their website https://www.PreciseInspecting.com

     

     Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0

     Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
     Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
     Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
     Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
     Got ideas for guests? Send 'em our way through the chat bubble or email [email protected]
     Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

    55 min
  • Co-op model, recommending contractors & home services value adds - Ep. 134

    Jeremy Smith talks to Kevin about his unique co-op model of growing regionally, and possibly nationally. They also get into his unique backstory, how he extends value beyond the home inspection, and why this industry is perfect for lifestyle and balancing with family life.

    Get in touch with Jeremy!

    http://www.apexpropertyinspection.com/laramie

     

     Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0

     Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
     Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
     Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
     Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
     Got ideas for guests? Send 'em our way through the chat bubble or email [email protected]
     Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

    53 min
  • Chuck Ryan on being a consultant FOR LIFE + multi-inspector wisdom - Ep. 133

    Chuck is an absolute pleasure to talk to, and a wealth of knowledge in this industry.

    We get into specifics of bringing services in-house, being a consultant for life, how to handle downturns and agent relationships.

    Connect with Chuck at his email and website: [email protected] http://www.realinspectionservices.com

     

     Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0

     Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
     Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
     Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
     Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
     Got ideas for guests? Send 'em our way through the chat bubble or email [email protected]
     Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

    1 hr 7 min
  • What it's like running a top 5 home inspection company in the US - Michael Craycraft, Ep. 132

    Michael Craycraft of Greenworks has a pretty unique vantage point, basically running one of the largest home inspection companies in the country. Michael and Kevin chat about:

    • His journey at Greenworks
  • Growing within an org vs. being your own boss
  • His views on the industry
  • Hiring and training inspectors
  • How he thinks about operations vs. strategic thinking

    • Want to learn more about Greenworks? Find them at their website - https://greenworksinspections.com/

    Or you can message Michael on Instagram - @michaelcraycraftgreenworks

     Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0

     Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
     Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
     Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
     Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
     Got ideas for guests? Send 'em our way through the chat bubble or email [email protected]
     Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

    1 hr 2 min
  • Dylan Morgan on testing assumptions, differentiation & marketing - Ep. 131

    Dylan and Kevin get into Dylan's backstory and many other topics:

    • Marketing
  • Differentiation
  • What hasn't worked
  • How HomeAdvisor/ANGI actually worked for him
  • Leveraging tech for efficiency
  • Iterative approach

    • Email Dylan or hit him up at his website:

    https://www.propertydocinspections.com
     
     Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0

     Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0

     Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0

     Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90

     Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.

     Got ideas for guests? Send 'em our way through the chat bubble or email [email protected]

     Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0
    58 min
  • From part-time to moving partnerships & annual maintenance inspections - Ep. 130 w/ Mike Marden

    This one had something for every inspector stage! Kevin and Mike get into:

    • Going from full-time to part-time and still growing
  • Background as a firefighter and cop
  • Agent acquisition story
  • Weird market dynamics in New York
  • Partnering with moving companies to help clients
  • Using Actions for more upsells
  • Productizing annual maintenance inspections
  • Google Guarantee is pretty great actually
  • Battling imposter syndrome

    • You can get in touch with Mike here:

    https://www.casinohomeinspections.com/
     
     
    Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
     Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
     Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
     Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
     Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
     Got ideas for guests? Send 'em our way through the chat bubble or email [email protected]
     Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0
    56 min
  • Social Media Playbook - How to Win Agents on Instagram - Bailey McHugh - Ep. 129
    Bailey McHugh of SWELL Home Inspections gets nearly 90% of her referrals from Instagram. In this Spectora Spotlight interview, Bailey and Kevin break down how. They also dive into:
    • What to say when you slide into those DMs
  • How to get your posts in front of hundreds of agents
  • Overcoming the fear of putting yourself out there
  • Why automation and consistency are game changers
  • Bailey's journey from being a flight attendant to becoming a home inspector
  • The importance of superb client communication
    • And so much more. You can find Bailey on Instagram @swell_homeinspections or on her website, swellhomeinspectionsnc.com
     
    Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
     Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
     Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
     Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
     Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
     Got ideas for guests? Send 'em our way through the chat bubble or email [email protected]
     Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0
    53 min
  • Differentiation & openness to solutions homeowners want - Shannon Bloemker, Ep. 128
    Do you offer a home energy assessment as part of your inspection? Shannon Bloemker makes a great case for why you should.
     
    Shannon is the founder and CEO of Energy Raven, a home energy assessment that helps homebuyers see how the home uses energy and where they can save. She and Kevin get into:
    • Home energy assessments
  • New tax rebates and why they matter
  • How little a home inspection costs relative to the rest of the real estate transaction (and how to get that number up!)
  • Whether or not the home inspection should be required
  • The home inspection as education
    • You can find Energy Raven at https://energyraven.com/
     
    Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0
     Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
     Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
     Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
     Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
     Got ideas for guests? Send 'em our way through the chat bubble or email [email protected]
     Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0
    53 min
  • First year income, senior education & baked ziti to win over agents - David Van Vurst - Ep. 127

    David Van Vurst has a pretty cool story to get here. He shares his story of owning a Skyzone up until Covid and how he met his first set of agents with creativity! They also get into:

    • Using QR codes
  • Realities of year 1 income as a home inspector
  • Helping seniors
  • Using strategies agents can RELATE to
  • Social media usage

    • You can connect with David through his website - https://www.phoenixresolutions.com/ or on Instagram - https://www.instagram.com/inspector_van/

     

    Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0

     Bundle a year of the app with a custom website: https://hubs.la/Q02p9VvF0
     Growing your business? We got your back. Check out our business tools: https://hubs.la/Q02p9S0B0
     Learn more about the power of Spectora, visit Spectora Academy: https://hubs.la/Q02pv_G90
     Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps us motivated to keep doing more of this.
     Got ideas for guests? Send 'em our way through the chat bubble or email [email protected]
     Not using Spectora? See what the biggest and best companies are saying - https://hubs.la/Q02p9SRZ0

    52 min

About Spectora Spotlight with Carla Heatherly

From the publisher's feed

Home inspection & real estate trends, tips and tools to help the modern home inspector grow and run a successful business. Learn more about Spectora at https://www.spectora.com