This Omni Talk Retail Fast Five segment explores Dollar General combining its on-site, off-site, and in-store media capabilities into one connected retail media ecosystem.

Chris Walton and Kathryn Mazza discuss why retail media continues to explode, how Dollar General’s scale gives it a unique advantage, and why advertisers are increasingly looking beyond Amazon and Walmart.

They also explain why connected retail media networks could become one of the biggest growth opportunities in retail.

⏩ Tune in for the full episode here: https://youtu.be/W5Ei9Mjru4c

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