January 10, 2022

Dollar Tree - where everything is $1.25 | The man who invented a surgery - to save his own life | What’s it worth? Depends on if you already own it

21 minutes

For more than three decades Dollar Tree has advertised “everything’s a $1” - household items, toys, kitchenware - everything. That’s been the company’s brand identity for 35-years, until now. Why is Dollar Tree turning into Dollar & a Quarter Tree?

In 1999, Doug Lindsay developed symptoms consistent with a rare disease that had also afflicted his mother, a condition that had baffled doctors for decades. Confined to a bed for 22 hours a day, he was left with two choices: wait to die or save his own life. Lindsay chose the latter.

The endowment effect: we place a higher value on an object we already own than on the same object if we did not own it. Why?

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Episode Sources/Go Deeper:
https://www.cnn.com/2021/12/08/business/dollar-tree-1-dollar-price-dollar-stores/index.html

https://www.cnn.com/2019/07/27/health/doug-lindsay-invented-surgery-trnd/index.html
https://apple.news/AbloQoOqlRd-NDRiYj8et9g

https://medium.com/cogniss-magazine/of-holdouts-mugs-and-pens-how-the-endowment-effect-inspires-app-loyalty-a35cccd4a9f2

http://www.commutethepodcast.com

Follow Commute:
Instagram - instagram.com/commutethepodcast/
Twitter - @PodcastCommute
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January 10, 2022

Dollar Tree - where everything is $1.25 | The man who invented a surgery - to save his own life | What’s it worth? Depends on if you already own it

21 minutes

http://www.commutethepodcast.com

Follow Commute:
Instagram - instagram.com/commutethepodcast/
Twitter - @PodcastCommute
Facebook - facebook.com/commutethepodcast

...more