Global icon and philanthropist, Dolly Parton will perform live at AT&T Stadium for The Salvation Army’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game, airing on CBS. This game has become the most-watched regular season game of the year, drawing 42 million viewers last year.

The Thanksgiving Day game marks the official start of one of the largest and longest-running annual fundraisers of its kind. A Cowboys tradition for 27 years, the halftime show puts a national spotlight on the need of millions during the holiday season, issuing a rallying cry to donate to The Salvation Army’s iconic Red Kettle Campaign, which began in 1891.

The Red Kettle Campaign is especially needed now to meet the increasing needs of millions of families living in the United States. The Salvation Army, the nation’s largest private provider of social services, will not stop working to provide Christmas gifts, food, shelter, and rent and utility assistance to millions of people struggling this holiday season and beyond — no matter the cost.

To learn more and offer your support, visit SALVATIONARMYUSA.ORG