Would you rather dominate one geography or diversify across five? That's the question we recently discussed with Jason Pearsall, Founder of Club Caddie.

Jason chooses focus.

For Club Caddie, that means North America, especially the United States. Why? One language. One currency. One major set of expectations. One market deep enough to build a real machine without turning the team calendar into a 24-hour support smoothie.

That same lesson applies to CEOs thinking about writing a book.

A great business book does not need to speak to everyone on Earth. In fact, if it tries to, it often ends up sounding like it was written by a committee trapped in a conference room with stale muffins.

The stronger play is to dominate one clear audience.

One buyer.

One pain.

One promise.

One category you want to own.

Then your book becomes a positioning asset, not a polite stack of pages.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

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