Wisdom From Wizards with Nitin Kartik

Would you rather build a company around one bold high-risk scientific hypothesis or assemble a diversified pipeline that reduces risk but diffuses focus? That's the question we discuss with Jacob Hooker, CEO at Sensorium Therapeutics, on Wisdom From Wizards episode 383.

Jacob points to a practical middle ground: enough options to create opportunity, with enough bandwidth and capital to execute well.

Because a team’s calendar rarely says, “Please add seven more priorities.”

CEOs thinking about writing a book face a similar challenge.

Too narrow, and you leave valuable insights out. Too broad, and your book becomes a company filing cabinet with a foreword.

Choose a clear central promise. Bring in adjacent ideas when they help readers put that promise to work.

Check out more such insights in our bestselling book Wisdom From Wizards, on Amazon.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 89+ weeks as well as on BBC TV & New York Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, we’re on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestseller book (the gold standard of thought leadership!) with our 100% pay for performance service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while we handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABC news / CBS news / NBC news affiliates and more) visit https://cariboustrategic.com/s

Would you rather own 60% of a $30 million business or 10% of a $300 million one? That's the question we discuss with Vivian Allen, CEO at SigmaPro in Wisdom From Wizards episode 382.

Vivian chooses 60% of the $30 million business.

Not because the calculator is broken.

She explains that success is not always about maximizing the size of the pie. For her, it is about knowing yourself, leaning into your natural strengths, and having a greater say in the decisions that shape the company.

Her answer is a useful reminder for CEOs thinking about writing a book: your strongest ideas often come from the choices you make differently from everyone else.

Those are the stories worth putting on paper.

Check out more such insights in my bestselling business book Wisdom From Wizards.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 88+ weeks as well as on BBC TV & New York Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestseller book (the gold standard of thought leadership!) with my 100% pay for performance service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABC news / CBS news / NBC news affiliates and more) visit https://cariboustrategic.com/s

Would you rather lead through expertise or relationship trust? That's the question we discuss with Fathy Shetiah, CEO at 7C Lingo in Episode 381 of Wisdom From Wizards.

Fathy makes a great distinction: expertise gets you a seat at the table, but trust is what actually gets things done.

For CEOs thinking about writing a book, that matters.

Your expertise may convince someone to pick up your book. But your stories, perspective, honesty, and ability to connect are what build trust with the reader.

A book shouldn't just say, "Look how smart I am." Nobody wants to read a 200-page resume.

The best books make readers think, "This person gets it."

Expertise opens the door. Trust invites people to stay.

Check out more such insights in my bestselling business book Wisdom From Wizards on Amazon.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 87+ weeks as well as on BBC TV & New York Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestseller book (the gold standard of thought leadership!) with my 100% pay for performance service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) message me!

Would you rather pioneer a category early or dominate a proven market leader? That's the question we recently discussed with Geoff Rego, CEO at Hushly in Episode 380 of Wisdom From Wizards.

Geoff’s answer: be early, but don’t be first.

He explains that the first company often wins the press, while the second, third, or fourth may win the market. Why? The pioneer spends years, and plenty of cash, educating everyone about the problem.

Meanwhile, the fast follower gets to show up with better execution and fewer expensive lessons.

For CEOs, there’s a useful parallel with thought leadership too: you don’t always need to invent a brand-new conversation. Sometimes the smarter move is to enter an important one with a sharper point of view.

Check out more such insights in my bestselling business book Wisdom From Wizards.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 86+ weeks as well as on BBC TV & Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestseller book (the gold standard of thought leadership!) with my 100% pay for performance service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) visit https://cariboustrategic.com/s

Would you rather meditate daily or workout daily? That's the question we recently discussed with Kristina Gent, CEO at SIX° Connections.

Kristina chooses lifting weights. It makes her feel strong, gives her mind a break, and becomes its own form of meditation.

There is a useful lesson here for CEOs thinking about writing a book: clarity does not always arrive while staring at a blinking cursor. Sometimes your best ideas show up while lifting something heavier than your manuscript.

Find the activity that clears your head, then capture the stories, lessons, and ideas that surface. Those insights could become the foundation of your book.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 85+ weeks as well as on BBC TV & Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) visit:

https://cariboustrategic.com/s

Would you rather win awards or win advocacy? That's the question we recently discussed with Scott Arias, Founder at ACE Consulting Company.

Scott chooses advocacy, even with five years on the Inc. 5000.

He shares why ACE invests back into its local community and why advocacy matters especially when connecting with Gen Z, who increasingly want to support something bigger than themselves.

For CEOs thinking about writing a book, there’s a lesson here too: awards look great on a shelf. Advocacy gets people talking about your ideas when you’re not in the room.

And your book can give them something worth talking about.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 84+ weeks as well as on BBC TV & Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABCnews / CBSnews / NBCnews affiliates and more) visit https://cariboustrategic.com

Wisdom From Wizards #377:

Would you rather hire highly independent thinkers who challenge decisions or highly aligned operators who execute flawlessly? That's the question we recently discussed with Ed Macha, CEO at Reliable Controls.

Ed’s answer is both, depending on the role.

He wants C-suite leaders who challenge his thinking and field teams who follow procedures with precision. One group questions the playbook. The other runs the play without improvising a surprise musical number.

CEOs writing books need both, too. A strong editor challenges weak ideas, while a skilled publishing team executes every detail. A room full of yes-people may feel pleasant, but it rarely produces a powerful book.

Check out more such insights in my bestselling business book Wisdom From Wizards on Amazon.

Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 83+ weeks as well as on BBC TV and in Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, I’m on a mission to transform CEOs into bestselling authors.

If you know a CEO who wants to write a bestselling book (the gold standard of thought leadership!) with my done-for-you service (pay ZERO upfront and only pay per week that your book achieves Amazon bestseller status) while I handle the heavy lifting (ghostwriting, cover design, launch, promotion, publicity in NY Times Square & ABC news / CBS news / NBC news affiliates and more) message me!

Would you rather retire wealthy or fulfilled? That's the question we recently discussed with Dave Hansen, CEO at ClientTether.

Dave admits fulfillment does not exactly cover the dinner bill, but he still chooses it over a bigger bank balance.

He shares that successful people rarely reach the end of life wishing they had earned more. They think about legacy, relationships, and whether they left people and communities better than they found them.

For Dave, coaching baseball makes that real. Watching young players grow into adults, fathers, and leaders brings a return no spreadsheet can calculate.

CEOs thinking about writing a book should take note: a book can capture the lessons, values, and stories that define your legacy long after the quarterly numbers fade.

Check out more such insights in my bestselling business book Wisdom From Wizards.

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

Would you rather manage global risk or local complexity? That's the question we recently discussed with Barri Blauvelt, CEO at Innovara.

Barri explains that global risk does not faze her team. The bigger challenge is the economic cycle.

When markets weaken, training and development is often one of the first corporate budgets to meet the red pen. Internal trainers also protect their roles, making outsourcing less likely.

For CEOs thinking about writing a book, there is a useful lesson here: your expertise becomes more valuable when it addresses the risks your clients cannot simply budget-cut away.

A book should not merely prove you are smart. Your LinkedIn profile already handles that humble task. Your book should show readers how you think when conditions get complicated.

Check out more such insights in my bestselling business book Wisdom From Wizards. Check it out on Amazon.

Listen to Wisdom From Wizards on Apple Podcasts, @Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

Would you rather do 10 podcasts or one keynote in front of 5,000 people? That's the question we recently discussed with Eric Pratt, CEO at Instrumental Group.

Eric chooses the keynote.

Podcasts are valuable, but the audience can be mysterious. Who is listening? When will they listen? Are they taking notes or reorganizing the garage?

A keynote offers greater predictability. You know exactly who is in the room, and 5,000 people are a pretty compelling reason to bring your best stories.

CEOs face a similar choice when writing a book: chase scattered attention or create one powerful platform that delivers your ideas with clarity and authority.

Check out more such insights in my bestselling business book Wisdom From Wizards.

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!