Would you rather be loved by engineers or by customers? That's the question we recently discussed with Drew Sechrist, CEO at Connect The Dots.

Drew’s answer is refreshingly simple: customers.

Engineers may build the elegant product. They may admire the architecture, the clean code, the beautiful design. But customers are the ones who write the checks.

For CEOs thinking about writing a book, there’s a big lesson here.

Don’t write the book your internal “engineering team” would applaud in the locker room.

Write the book your customers would actually buy, read, quote, and pass around like a perfect World Cup assist.

Because a clever idea is nice. But a customer-centered idea puts points on the board.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

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Would you rather dominate a niche or shape a category? That's the question we recently discussed with Bonnie Hagemann, CEO at EDA Inc.

Bonnie’s answer? Both.

Her company is building CultureView, an AI platform that replaces the need for traditional culture engagement surveys. Since they are first in the space, the opportunity is not just to win a niche, but to define the category.

That’s a useful lesson for CEOs thinking about writing a book.

Your book can help you own a specific problem your buyers already care about. But the bigger prize is using it to shape how people think about the whole category.

Basically, your book should not just say, “Look at me.” It should say, “Here’s the new way to think about this.” Much classier. Slightly less desperate.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

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Would you rather partner with innovators or hire them? That's the question we recently discussed with Andrew Devlin, CEO at Pitchhub.

Andrew shares that the best innovation often happens at the edges of the ecosystem. Partners bring speed, leverage, fresh thinking, and, best of all, they do not require you to add another person to the Monday morning meeting calendar. Small mercy.

The same applies to your book.

You do not have to build every capability inside your company before you can move faster.

You do not need to become a publishing expert, cover designer, launch strategist, editor, and Amazon category wizard overnight. Partnering with the right people can help you turn your expertise into authority faster.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

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Would you rather promote loyalty or push for ambition? That's the question we recently discussed with Mark Michael, CEO at DevHub.

Mark shares a refreshingly honest take: loyalty sounds noble, but leaders can overdo it. Sometimes the best thing a company can do is become the launchpad for someone’s ambition.

That’s a powerful mindset for CEOs thinking about writing a book.

Your book should not just ask people to stay loyal to your brand forever, like a clingy golden retriever with a CRM login. It should inspire ambitious people to see you as the guide, the catalyst, and the person who helps them level up.

Loyalty is nice.

Ambition scales.

Check out more such insights in my bestselling business book Wisdom From Wizards at:

https://WisdomFromWizards.com/x

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Would you rather win market share in a declining industry or hold steady in a booming one? That's the question we recently discussed with Ari Tulla, CEO at Elo Health.

Ari shares a simple but powerful answer: find the wave.

As a surfer and rock climber, he knows effort matters, but direction matters more. You can paddle heroically on a flat ocean and still go nowhere. Very motivational, except for the going nowhere part.

For CEOs thinking about writing a book, the same lesson applies.

Your book should not just document what you know. It should help you catch the wave your market is already moving toward.

AI. Health. Trust. Leadership. Category creation. Buyer confusion.

The right book helps you own the conversation before your competitors even wax their boards.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

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Would you rather have a leadership style that inspires loyalty or one that drives performance at any cost? That's the question we recently discussed with Milind Katti, CEO at Demand Farm.

Milind chooses loyalty.

Not the “please like me, I brought donuts” kind of loyalty.

He talks about loyalty as self-drive, motivation, intent, and effort. The inputs that eventually create performance.

That’s a powerful insight for CEOs thinking about writing a book.

Because a great CEO book should not just say, “Look at my results.”

It should reveal how you think. How you lead. What you value when pressure shows up wearing a quarterly target spreadsheet.

Performance matters. Of course it does.

But a book that only talks about outcomes can feel like a victory lap. A book that explains your leadership philosophy can become a legacy asset.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

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Would you rather dominate one geography or diversify across five? That's the question we recently discussed with Jason Pearsall, Founder of Club Caddie.

Jason chooses focus.

For Club Caddie, that means North America, especially the United States. Why? One language. One currency. One major set of expectations. One market deep enough to build a real machine without turning the team calendar into a 24-hour support smoothie.

That same lesson applies to CEOs thinking about writing a book.

A great business book does not need to speak to everyone on Earth. In fact, if it tries to, it often ends up sounding like it was written by a committee trapped in a conference room with stale muffins.

The stronger play is to dominate one clear audience.

One buyer.

One pain.

One promise.

One category you want to own.

Then your book becomes a positioning asset, not a polite stack of pages.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

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Would you rather take one big risk or a hundred small ones? That’s the question we recently discussed with Adam Saghei, CEO at We Recycle Solar.

Adam chooses the hundred small risks.

And for CEOs thinking about writing a book, that answer matters.

A bestselling book can feel like one giant leap. Big idea. Big deadline. Big public launch. Big “please don’t let my college roommate find a typo on page 47” energy.

But the better path is often smaller and smarter.

One story.

One chapter.

One customer insight.

One belief you want the market to associate with you.

One clear idea at a time.

That’s how a CEO book becomes less overwhelming and more strategic.

Small risks build momentum. One massive risk can build heartburn.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

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Would you rather have your team describe you as fair or inspiring? That's the question we recently discussed with Irad Eichler, CEO at Circles.

For Irad, the answer is inspiring.

Why? Because his team is working on a deeply human mission: helping people facing life challenges deal with loneliness.

Fairness matters, of course. Nobody wants a CEO who treats promotions like a game of musical chairs with mystery rules.

But inspiration gives a team something bigger to move toward.

And as a CEO you need to give people something bigger to move toward in your book too.

A great book should not just prove that you are smart. It should inspire your team, customers, investors, and industry to see the mission the way you see it.

Because facts can explain what you do.

Inspiration helps people care.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

Would you rather write a book on sales or operations? That's the question we recently discussed with Austin Burns, CEO at Burns Pest Elimination.

Austin chooses operations.

And honestly, that answer may not sound as flashy as sales at first.

Sales gets the spotlight. Operations gets the spreadsheet.

But Austin makes a powerful point: operations workflows shape the personal brand inside your business. They influence your culture, your customer experience, and the way your company actually delivers on its promises.

And delivering on your promises as a CEO author is no different. Your best book may not come from the loudest part of your business. It may come from the part that quietly makes everything work.

Like pest elimination, but for business chaos.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!