Wisdom From Wizards with Nitin Kartik

Would you rather take one big risk or a hundred small ones? That’s the question we recently discussed with Adam Saghei, CEO at We Recycle Solar.

Adam chooses the hundred small risks.

And for CEOs thinking about writing a book, that answer matters.

A bestselling book can feel like one giant leap. Big idea. Big deadline. Big public launch. Big “please don’t let my college roommate find a typo on page 47” energy.

But the better path is often smaller and smarter.

One story.

One chapter.

One customer insight.

One belief you want the market to associate with you.

One clear idea at a time.

That’s how a CEO book becomes less overwhelming and more strategic.

Small risks build momentum. One massive risk can build heartburn.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

#CEO #Leadership #BusinessBooks #ThoughtLeadership #BestsellingAuthor

Would you rather have your team describe you as fair or inspiring? That's the question we recently discussed with Irad Eichler, CEO at Circles.

For Irad, the answer is inspiring.

Why? Because his team is working on a deeply human mission: helping people facing life challenges deal with loneliness.

Fairness matters, of course. Nobody wants a CEO who treats promotions like a game of musical chairs with mystery rules.

But inspiration gives a team something bigger to move toward.

And as a CEO you need to give people something bigger to move toward in your book too.

A great book should not just prove that you are smart. It should inspire your team, customers, investors, and industry to see the mission the way you see it.

Because facts can explain what you do.

Inspiration helps people care.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

Would you rather write a book on sales or operations? That's the question we recently discussed with Austin Burns, CEO at Burns Pest Elimination.

Austin chooses operations.

And honestly, that answer may not sound as flashy as sales at first.

Sales gets the spotlight. Operations gets the spreadsheet.

But Austin makes a powerful point: operations workflows shape the personal brand inside your business. They influence your culture, your customer experience, and the way your company actually delivers on its promises.

And delivering on your promises as a CEO author is no different. Your best book may not come from the loudest part of your business. It may come from the part that quietly makes everything work.

Like pest elimination, but for business chaos.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!

Would you rather build something enduring or something exponential? That's the question we recently discussed with Ron Salazar, CEO at MR2 Solutions.

Ron shares how exponential often sounds exciting, but it can turn into chasing profit. Enduring means chasing value.

Pursuing enduring value applies equally to CEOs thinking about writing a book.

A book should not just be a shiny credibility trophy that briefly makes your LinkedIn profile look like it went to business school.

It should serve the people you are meant to help. It should capture what you believe, what you have learned, and why your perspective matters.

Profit, leads, and opportunities can follow. But the foundation is value.

Because the best CEO books do not just make noise.

They stay useful.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

Would you rather have 10 loyal enterprise clients or 10,000 active users? That's the question we recently discussed with John Cecilian, CEO at Cecilian Partners.

John shares that for a SaaS company like his, the answer is 10 loyal enterprise clients.

Why?

Because deep enterprise relationships can create stability, meaningful ARR, co-innovation, and retention. In other words, fewer customers, served exceptionally well, can beat a giant spreadsheet full of “active users” who may disappear faster than snacks in the office kitchen.

Serving a smaller audience exceptionally well also applies to CEOs thinking about writing a book.

Your book does not need to impress everyone.

It needs to deeply resonate with the right people.

A strong book can help you attract the kind of clients, partners, and opportunities that actually move the business forward.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

Would you rather have perfect documentation or perfect onboarding UX? That's the question we recently discussed with Paul Powers, CEO at Physna.

Paul makes a clear choice: Onboarding UX.

His point is simple. Great products should not require users to earn a PhD in “Where Is The Button Studies.”

Documentation has its place, especially for complex products. But the best UX removes friction before the user even thinks to open a help article.

Think about the iPhone, Google, or ChatGPT. Most of us did not curl up by the fireplace with a 400-page manual first. We just started using them.

For CEOs thinking about writing a book, there is a lesson here too. Skip the 400-page rant piece and opt instead for a 140-page bestseller to onboard your audience to your ideas. Remember, less is more!

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

Would you rather have a slow, steady growth #trajectory or take big bets that could 10x your business? That's the question we recently discussed with John Snyder, CEO at NetFriends.

John shares why he prefers slow, steady #growth over giant “please let this work” gambles.

His view: 10x growth sounds exciting, but it can also create 10x #chaos if you haven’t thought through the second-order effects.

For CEOs thinking about writing a #book, the same lesson applies.

A #bestselling book is not just a big launch moment. It is a compounding #authority asset that builds trust, #reputation, relationships, and credibility over time.

In other words, your book should be less “casino night” and more “strategic moat.”

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on #Apple Podcasts, #Spotify, #YouTube Music, #Amazon Music, #Audible, Castbox, iHeart, or your favorite podcast app.

Would you rather invest in people or invest in technology first? That's the question we recently discussed with Scott Eakin, CEO at Randy's Automotive.

Scott’s answer is refreshingly direct: people, all day long.

Technology can accelerate a business, but only if the right people know how to use it. Otherwise, it is just a very expensive way to make bad decisions faster. Basically, a shiny dashboard with trust issues.

For CEOs thinking about writing a book, this is a powerful reminder: your ideas, judgment, stories, and leadership philosophy matter more than the tools around them. AI can help. Software can help. But the wisdom has to come from you.

That is what makes a CEO’s book valuable.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

#Leadership #CEO #BusinessBooks #ThoughtLeadership #WisdomFromWizards

Would you rather out-price your competitors or out-think them? That's the question we recently discussed with Shekar Raman, CEO at Birdzi.

Shekar’s answer: out-think them any day.

Because price competition is often a race to the bottom. And sadly, “We are cheaper!” is not exactly the kind of sentence that makes customers build a statue in your honor.

For CEOs thinking about writing a book, this is a powerful lesson.

Your book should not just explain what you do. It should show how you think.

That is what separates you from every other founder, consultant, agency, SaaS leader, or expert making similar claims.

Out-pricing makes you look replaceable.

Out-thinking makes you look like the category leader.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.

#CEO #Founder #BestsellingAuthor #ThoughtLeadership #BusinessBook #WisdomFromWizards

Would you rather take a big bet once a year or small bets every quarter? That's the question we recently discussed with Ganesh Gandhieswaran, CEO at ConverSight.

Ganesh makes the case for small bets, especially in B2B enterprise SaaS.

His point: when the market is moving fast, especially with AI, you may be early, late, or wondering if the market changed while you were opening your laptop. Smaller bets let you learn, adjust, and show progress every quarter.

For CEOs thinking about writing a book, this is a powerful reminder. You don’t need one giant lightning-bolt idea. Start with the lessons, stories, and decisions you already make every quarter. Stack enough of those small bets and suddenly you have the foundation of a book.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, @Amazon Music,Audible, Castbox, iHeart, or your favorite podcast app.

#CEO #BestsellingAuthor #ThoughtLeadership #BusinessBooks #Leadership #B2B #AI