Would you rather write a book on sales or operations? That's the question we recently discussed with Austin Burns, CEO at Burns Pest Elimination.

Austin chooses operations.

And honestly, that answer may not sound as flashy as sales at first.

Sales gets the spotlight. Operations gets the spreadsheet.

But Austin makes a powerful point: operations workflows shape the personal brand inside your business. They influence your culture, your customer experience, and the way your company actually delivers on its promises.

And delivering on your promises as a CEO author is no different. Your best book may not come from the loudest part of your business. It may come from the part that quietly makes everything work.

Like pest elimination, but for business chaos.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

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