Sebastian Rózga discuss how to dominate Twitter and the power of trends, as well as how to effectively market yourself without annoying your audience. He discusses the importance of focusing on an idea or trend rather than polarizing your audience, and the effectiveness of being relatable and creating engaging content. They also dive into the idea of targeting an ideal customer profile (ICP) based on audience engagement instead of guru recommendations. The episode also covers the framework to creating successful giveaways.

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