Dominate Your Market

By Michael Pedersen

Do you want to grow your business revenues, build an amazing company, and have a life that you have aimed for? You’ll hear from the top leaders and business professionals who will get your business an... more

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FAQs about Dominate Your Market:

How many episodes does Dominate Your Market have?

The podcast currently has 39 episodes available.

Dominate Your Market episodes:

March 23, 2023Leaders in Management: Identify Your Blindspots and Triggers With Joshua Miller
What mindset do successful people have? You may wonder what successful people have for them to achieve success. Looking at them, the most common trait they have in similarity is their mindset, precisely the mentality of being intentional. Having this mindset means visualizing and speaking the things you want and acting to mold that visualization into reality. So if you want to be successful, practice having the mindset of intentionality. Tune in Dominate Your Market Podcast as Joshua Miller shares what leaders should shift their focus on with the current problems in the industry. Understand how the law of intentionality will create a path toward a successful life.
Summary:
Being a leader is indeed a challenging task. Therefore, maintaining a healthy mentality and well-being is required. Also, having the right mindset is crucial to obtain success, so what mindset do you need in order to do so? Discover how having an intentional mindset will be one of the formulas to attain success.
Joshua Miller, a master certified executive, personal coach, and thought leader, learned that successful people all have the mindset of being intentional, wherein you need to imagine, speak, and take action on the things you are interested in. So now is the time to reflect on yourself and shift to a mindset towards success.
Quotes:
“Being 40 so far has been amazing because you get to enjoy the benefits of what you've worked on your whole life. And as a coach working with leaders, you draw on your wisdom from your experiences.”

“Take care of your well-being, and maintain a healthy mentality and wellness.”

“There are four quadrants of life we all are challenged with: our wellness, our career, our finances, and our relationship to self and others.”

“The common thread to the successes of people I’ve worked with has been their mindset, specifically about having a vision and a focus. You could call it to mind mapping, or you can call it a mantra, but it is about visualizing and speaking into existence what you want.”

“Fear can be motivating, or it can be paralyzing. And so it will stop you in your tracks, or it will move you forward.”
Takeaway:
The longer your experience is, the bigger your pool of knowledge will be. So just enjoy your life and accumulate experience as much as possible.
With the current problems leaders have to deal with, such as the great resignation, they must prioritize giving attention to their mental health and well-being.
It doesn’t matter who you are, everybody will be challenged based on the four quadrants of life.
All successful people, like athletes and singers, have the mindset of being intentional. But this is not just about writing it down and speaking it. You have to take action.
Fear can either motivate or paralyze you. So take control of your fear, and use that as motivation to keep you moving forward.
Timeline:
10:34 – Joshua Miller Background
17:15 – What Leaders Should Focus On Currently
20:50 – Four Quadrants of Life
22:44 – CEO’s Fitness and Nutrition
26:10 – Mindset of a Good Leader
30:59 – What Holds People Back
33:41– Red Carpet
35:37 – Get in touch with Joshua

Resources:
Joshua Miller Website: https://joshhmiller.com/
Joshua’s Linkedin: https://www.linkedin.com/in/joshuahmiller/
...more
29min
March 21, 2023 Developing Leadership Accountability and Transform Mindsets with Sam Silverstein
Accountability in leadership is critical to company success, yet many leadership teams recognize that they have much potential for improvement in this area. Why is leadership accountability so crucial in business, and why do so many leaders struggle to keep it? Tune in Dominate Your Market Podcast as Sam Silverstein shares how businesses should have a leader that knows accountability. Witness how you will have a better understanding of customer motivation and avoid some common pitfalls. Understand how accountability sets the tone for your company’s organization.
Summary:
In business, taking accountability builds trust and respect and models a behavior of accountability in your employees and team. Find out how to improve personal accountability and the culture of accountability at your organization.
Sam Silverstein, Accountability Keynote Speaker, empowers people to live accountable lives, transform how they do business, and thrive at extraordinary levels. By challenging leaders to shift priorities, cultivating an organizational culture based on accountability, and inspiring individuals and teams to take ownership in fresh and results-producing ways – he is helping companies dramatically increase productivity, profitability, and growth. It’s time to learn that accountability is the highest form of leadership.
Quotes:
“Action follows belief. If the leader believes that you are important as a human being, that person would never let you down.”
“Accountability is the foundation for building anything we want in our life or business.”
“Leadership is supposed to create an environment that inspires people to choose to be accountable and their best.”
“The leader that trusts their people right from the get-go creates a different environment.”
“We're responsible for things, and we're accountable to people.”
Takeaway:
Accountability is essential in every aspect of life, especially in a workspace.
Organizations that master the relational commitments, the relational side of the business, then what happens is they create a workplace environment. A culture that inspires people to be accountable and to be their best.

Timeline:
3:35 – Sam Silverstein’s Background
5:32 – Personal Accountability
10:17 – Leadership Accountability
12:33– Trust in the Workspace
15:27 – Accountability and Responsibility
26:42 – Commitment
34:35 – Contributions
37:58 – Building Accountability
40:41 – Get in touch with Sam

Resources:
Sam Silverstein Website: Sam Silverstein Inc
...more
40min
February 23, 2023Hire Better! Build The Right Team For Your High-Growth Business: Personality Profiles, Entrepreneurial Traits, and Professional Approaches With Kurt Wilkin
Having the right people for the right job is key to running a very successful business. But what if you are inexperienced in what you should be looking for in the employees you hire for your business? Tune in to the Dominate Your Market Podcast as Kurt Wilkin talks about his book—Who’s Your Mike?, improving your chances in job-hunting opportunities, good traits that entrepreneurs need to have, professional hiring approaches, and most importantly, how you can be able to hire better people to keep up with your business that’s on the rise!
Summary:
Business expansion is challenging. Entrepreneurs typically begin by assembling a group of self-starters who are eager to work really hard for the business. Those tenacious teams are ideal for your startup environment. But what happens when your income hits $20 million, $40 million, or $50 million—and those same devoted employees are preventing you from moving forward?
Kurt Wilkin, Best-Selling Author, Entrepreneur, and Co-Founder of HireBetter knows how to deal with such a predicament by diagnosing issues before they arise and making those challenging people decisions that are holding you back. After all, anything great comes with an equally great sacrifice.
Quotes:
“I don't want you to just go find a job, I want you to find something that calls you.”

“As an employer, I want you to give me everything you got as a person and as a human being.”

“You want a professional approach when people find you. The first thing they're going to do when they hear your name as a candidate is go to your LinkedIn page.”

“We pride ourselves on really what you don't need just as much as what you do need.”

“As long as we're having fun, we're just going to keep going.”
Takeaway:
Finding something you enjoy and earning a living from it is everyone’s dream. Do that and you will never have to work a day in your life.

Every employer wants the best for their business and that includes the best employees as well.

A professional appearance is always a good thing to have to have a good impression on potential employers.

Knowing what you do and don’t need is a good way to focus on what is important.

The most important thing in anything you do is to have fun. If it’s not fun, why bother?
Timeline:
6:52 – Kurt Wilkins Background
7:59 – Writing a Book
11:33 – Traits Entrepreneurs Should Have
13:07 – Personality Profiles
15:05 – Looking for a Stable Job
17:24 – LinkedIn and Professional Approaches
22:26 – The Difference
24:24 – Consultations
27:47 – Get in touch with Kurt
Resources:
Kurt Wilkin’s Website: https://www.kurtwilkin.com/
Kurt’s Twitter: https://twitter.com/KurtWilkin
Kurt’s LinkedIn: https://www.linkedin.com/in/kurt-wilkin-7345255/
Who’s Your Mike? Book Website: https://whosyourmike.com/
HireBetter’s Website: https://hirebetter.com/
...more
25min
February 14, 2023Data-Driven Marketing Best Practices For Digital Marketing, Email Marketing, Lead Generation, And Relationship Building To Increase Your Traffic And Sales With Jay Schwedelson
Do you understand what your customers want? Do you believe your customers have faith in your products? When was the last time you noticed a customer tweeting about a product or service you offer? The way you sell your company impacts whether or not it will be successful. Email marketing tactics have evolved over time. What worked five years ago is no longer effective. However, it remains an important component of any marketing strategy. Listen to the Dominate Your Market Podcast as Jay Schwedelson discusses the possibilities for businesses to expand more through email marketing and how businesses could capitalize on it.
Summary:
When it comes to digital marketing, email is one of the most cost-effective and straightforward methods for maintaining relationships with current and potential customers, generating new leads, and building confidence in a company.
Jay Schwedelson, the founder of SubjectLine, is a highly sought-after speaker known for presenting actionable, data-driven marketing best practices in a plain and lively manner. It’s time to implement impactful email marketing.
Quotes:
"When your email database expands, that is something you own. You have control over how frequently you send it and how you interact with others.

"All of that work is for naught if the email is not opened."

The most crucial email you send to someone is the first one.

"Whatever you're trying to sell or promote, you're establishing yourself as something that will be useful to that person," she said.

"Your email should have clickable links that take readers to your page."
Takeaway:
Invest more in generating or finding an excellent domain name rather than promoting.

Because the size of the inbox is the same and only the substance of the subject line varies, the subject line of the email has an edge in capturing the consumer's interest.

Give your customers everything your firm has to offer before asking for their participation in business promotion.

Including and utilizing videos as a marketing tactic is useful in drawing people to your company.

It is critical to know who you are emailing and what the call to action is when creating an email.
Timeline:
5:24 – Jay Schwedelson’s Background
07:19 – Domain Name
10:01 – Email Marketing
12:51 – SubjectLine.com
14:06 – Email Marketing Strategy
18:20 – Lead Capture
20:36 – Video Marketing
22:34 – Email Length
25:15 – Call to Action
27:14 – Email Content
31:22 – AI Email Marketing
34:58 – Get in touch with Jay
Resources:
Jay Schwedelson Website: Jay Schwedelson
Jay’s LinkedIn: https://www.linkedin.com/in/schwedelson
...more
33min
February 09, 2023Go-Giver Leadership and Influence: Make a Significant Impact In Your Business Relationships, Solve Problems, And Provide Value To Make Lasting Change With Bob Burg
Where does your focus aim? Is it for the customers, or is it on you? Most salespeople tend to focus on themselves rather than the people, which is a blunder. If you want people to like you and earn their trust, you must give them value and aim your focus on them rather than on yourself. Tune in Dominate Your Market Podcast as Bob Burg discuss the relevance of being a go-giver to attain a business. See how you will understand human nature and how you can influence others.
Summary:
Business relationships with others require a lot of trusts, which is challenging. How can you get people to like you and earn their trust? Discover how relevant it is to focus on others and give them value.
Bob Burg, a Hall of Fame speaker and co-author of the International Bestseller The Go-Giver, recognizes that providing value to others, such as understanding what they need, fixing their problems, and assisting them in being joyful, is the way to success for your business. Now is the time to open your eyes and focus on individuals.
Quotes:
“A system is simply the process of predictably achieving a goal based on a logical and specific set of how-to principles.”

“Go-givers tend to sell at the much higher end of the price scale because we focus on selling at a high value, not a low price.”

“It is important that we temporarily suspend our self-interest. And that's the key. When we do that, now we can go in there and focus on the other person.”

“The essence of influence is to pull, as opposed to push.”

“Compliance will never take you where commitment can go.”
Takeaway:
Personal development was at the heart of sales. And it was a matter of first constructing oneself on the inside. Understand that success can be seen on the outside, but it must first begin on the inside.

When you truly desire to assist them in resolving their problems and bringing them closer to happiness, they will feel good about you, and you will be much more likely to obtain the business.
One of the best ways to add value to someone when you first meet them is to let them talk about themselves.

Great influencers, salespeople, and leaders refrain from pushing their ideas or will on others. They aim to have people commit rather than comply, and they accomplish this through the pull.
A salesperson must always earn commitment rather than rely on any form of compliance, which is not sustainable.
Timeline:
3:58 – Bob Burg’s Background
6:23 – Writing Book About Go-Giver
8:59 – Go-Giver philosophy
11:56 – Human Nature
15:49 – Creating Influence
22:53 – Giving Too Much
26:43 – Does It Make Money
37:31 – Get in touch with Bob Burg

Resources:
Bob Burg’s Website: https://burg.com/
...more
30min
January 24, 2023Social Selling Tips to Boost Your Business with Timothy Hughes
Social media has provided a platform for brands and enterprises to interact with their customers. However, you can leverage them to find and convert important leads rather than only nurturing current customer connections. Tune in to the Dominate Your Market Podcast as Timothy Hughes discusses why businesses should consider social selling and how it may help them. Consider how social media can significantly increase the effectiveness of your organization and provide you with a significant competitive advantage.
Summary:
You could miss out on potential advertising channels if you have not considered expanding your current social media approach.
Timothy Hughes is a best-selling author, content developer, influencer, and content sales expert. Tim is the co-founder and CEO of DLA Ignite, following a 25-year career in sales and leadership roles with firms including Oracle, Fujitsu, Sysco, and others. Tim Hughes has contributed to the creative economy through his social media networks in social and digital selling, digital marketing, leadership, and management.
Quotes:
“We must understand what digital means and the relevance to that being. It means going back to understanding that social media is social media, which means being social or media.”

“If you want to find modern buyers, stop being in the physical analogue world and move to the digital world.”

“Be where your ideal customer hangs out.”

“Conversations drive sales.”
Takeaway:
The world has dived into the digital world, so businesses have increased chances of increasing sales, finding audiences, and discovering connections if they take advantage.

Knowing your target consumers and customers is also essential to determine the best platform to launch or promote a business.

Use social media to establish that warm connection and convert digital friends into real-life connections.
Timeline:
6:38 – Timothy Hughes’ Background
15:51 – Twitter and Digital Relevance
24:05 – Personal LinkedIn Brand
33:20 – Conversations and Sales
38:40 – Smarketing
46:18 – Get in touch with Timothy
Resources:
Timothy Hughes Website: DLA Ignite
Social Selling: Techniques to Influence Buyers and Changemakers – On Amazon
Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing – On Amazon
Timothy’s LinkedIn: https://uk.linkedin.com/in/timothyhughessocialselling
...more
45min
January 16, 2023How To Live Life On Your Own Terms With Brian Gallagher
Have you ever got tired of working corporate? Do you want to enjoy life and start living it on your own terms? No one wants to slave around in a corporate setting until retirement. Every single one of us craves retirement when we are free from work responsibilities and able to do whatever we’ve always wanted. Tune into the Dominate Your Market Podcast as Brian Gallagher shares how you can be able to live a life that’s full of purpose, freedom, and flexibility. How you can be your own boss and start doing a job that you love.
Summary:
Living on your own terms is about choosing your terms. Not accepting them by default or doing what others want so you won’t rock the boat. It’s your life, you should do be able to do what you love and do it often.
Brian Gallagher’s, self-proclaimed “Corporate Escape Artist”, own experiences in life were able to teach him how you can be free in life. He took a path everyone else did—went to college and landed corporate gigs but he ended up realizing none of it was for him. Now knows how you can leave corporate 25+ years early and help you earn doing work that you love and live on your own terms now—without having to wait for retirement.
Quotes:
“I was interested in doing this and helping people.”

“One of my biggest tips is having enough money and being financially prepared.”

“You need to figure out what you’re going to do next and how you arrive at what that thing is going to be.”

“Everything that I bring with me is all things I’ve learned from different steps along the way.”

“I’m not giving them ideas. I’m pulling ideas out of them.”
Takeaway:
Being interested in helping people is a good virtue to have.

Being prepared financially is one of the biggest keys to having freedom in life.

Knowing what to do is sometimes difficult. It is better to plan and think before doing anything rash.

Experiences in life help us in case we need to go through a certain predicament once again or when we’re giving advice to other people.

Sometimes, someone doesn’t even need to be told what to do. They usually know what must be done and only need a push or a pull to finally do something.
Timeline:
2:53 – Brian’s Background
6:30 – How to Prepare Yourself
13:47 – Keeping Highly Valuable People
19:28 – Common Mistakes
26:52 – Self-Motivation
31:52 – Life’s Goals
37:11 – Being Realistic
39:07 – Get in touch with Brian
40:31 – International Trips
Resources:
Brian’s Simple Man Guide Website: https://www.simplemanguide.com
Follow Brian on:
Twitter | LinkedIn
...more
40min
January 13, 2023Amazing Strategies to Attract and Keep Customers With Brad Pedersen
Are you confident in giving an unforgettable customer experience? Entrepreneurs mostly forget how critical it is to create a remarkable customer experience and journey. Especially if you are in a direct-to-consumer business, you’ll need to look at your friction points and put a lot of value on your consumers. Tune in Dominate Your Market Podcast as Brad Pedersen discuss the value of getting the best and most talented people to your team, the game changer product Lomi, and the relevance of customer experience. Be motivated on how mistakes are needed in order to reach success and that you can turn adversities into advantages.
Summary:
In a direct-to-consumer business, your consumers will be your most precious things to value. How can you attract your consumers and scale? Discover how customer experience is critical in scaling your business.
Brad Pedersen, CEO, and entrepreneur, understands that customers are the most valuable thing to a direct-to-consumer business. You can influence the consumers greatly and use it to market your brand. Become unique, extraordinary, and remarkable, and leave an unforgettable experience to your consumers now.
Quotes:
“It's up to you as the leader in painting this view of the future and how your company will create a meaningful impact that will attract talented people to get behind what it is you're trying to achieve.”

“The most powerful force in marketing is word of mouth.”

“In the direct-to-consumer space, the most valuable is the customer.”

“Your challengers are there to build your character, and your adversities can be turned into advantages.”

“We don't learn from success real well. We learned from failing.”
Takeaway:
Get the best talent. And if you hire the right people, they're free. Because the value they create will be so amazing that whatever you pay them doesn't matter.

Putting a high-talent-density group together will attract other high-talent-density folks and get referrals from their friends.

Direct-to-consumer marketing provides you with a direct interaction where you can impact consumer sentiment on an ongoing basis and have them spread your brand through word of mouth, which is extremely valuable.

Mastery is found on the mountaintop of mistakes.

Failing means being knocked down. Being a failure means deciding to stay down. And while the perseverance and grit required to be an entrepreneur are not for everyone, you must be willing to get back up and brush yourself off if you fail.
Timeline:
07:11 – Brad Pedersen’s Background
12:43 – Pela and Lomi
15:44 – High-Performance Team
20:46 – Wonders of Lomi
23:23 – Customer Journey and Service
27:53 – Friction Points
31:18 – Utilizing Adversity
33:42 – Entrepreneurial Mindset
36:57 – Get in touch with Brad
Resources:
Brad Pedersen Website: https://lomi.com/
Learn More About Brad: https://www.bradpedersen.com/
Pela: https://pelacase.com/
...more
34min
January 09, 2023Start to Capitalize on Today's Top Marketing Trends with Chris Walker
Businesses require expansion, and they need it now. To succeed in today's market, B2B enterprises of all sizes must develop new client channels, generate new revenue streams, and keep their present customers satisfied. With the appropriate digital marketing company on your side, you can stay ahead of the competition and create growth breakthroughs for your company. Tune in Dominate Your Market Podcast as Chris Walker shares how businesses may enhance marketing's contribution to qualifying pipeline and revenue while decreasing customer acquisition expenditures.
Summary:
But what’s the best way to go about building and executing a content strategy? Discover the growth on strategic marketing and growth among B2B companies.
Chris Walker, Founder, and CEO of Refine Labs, a progressive demand generation firm that challenges the status quo in B2B marketing. Fueled by marketing execution at scale, Refine Labs uses real data from real customers to create demand strategy and research for their clients. It’s time to create breakthroughs in growth for the world’s leading B2B software companies.
Quotes:
"The overall function of marketing is broken because we've just crammed more and more things into the marketing bucket over time."

"When you have a boring or stale marketing function, it's because you're not investing in that specific part of what you call marketing today."

"The best CEOs understand every function in the business that is critical to the business strategy."

"Regardless of what job title you sell into in business development, LinkedIn is the b2b infrastructure that runs business development today."

"The only way to truly create a market, many people return; you get to create a market by spending years in that market."
Takeaway:
Marketing is so sophisticated nowadays that enterprises and companies are baffled as to why their marketing methods aren't functioning. The fundamentals of marketing remain the most effective.

In a changing corporate world, the process of being a good CEO is never finished; to succeed in the post, you must constantly be learning, open to trying new approaches, and willing to share your experiences.

Market research informs you about your market and the business landscape. Years of expertise provide a solid basis and valuable insights into your organization and the broader market.
Timeline:
6:00 – Chris Walker Background
11:59 – Marketing
16:43 – Investing in Marketing
20:43 – Revenue R&D
27:24 – Marketing Investment Cost
32:14 – Role of a CEO
38:56 – LinkedIn Presence
43:19 – Create Your Market
47:22 – Pricing List
52:07 – Get in touch with Chris
Resources:
Chris Walker’s Website: Refine Labs
Chris’ LinkedIn: Chris Walker
...more
49min
January 06, 2023Men's Mental Health: You Can Become a Happier Man with Elise Michaels
There is more to being a man than "success," "changing tires," or "chopping wood." You suppress your tears because you believe that real men don't cry. Men are expected to be the "breadwinners" by society, so you labor without enthusiasm and find it difficult to receive. What happens, though, if you have checked off every box yet still feel lost, aimless, or alone? Tune into the Dominate Your Market Podcast as Elise Micheals offers help and advice for men who are in need of assistance.
Summary:
Men are trained not to have feelings, to rely solely on themselves, and to cut themselves off from assistance. This could ruin friendships, business possibilities, collaborations, and other connections. It's time to cease working on your own and reclaim your masculine authority by maintaining your mental stability and emotional independence.
Elise Micheals is a men’s mental health coach. She helps clients heal subconscious trauma, improving the quality of their relationships, lives, and business. She struggled with mental health issues most of her life and didn’t understand why until she explored trauma therapy and neuroscience. She now helps men, as many men are silenced when it comes to emotions, which causes their struggles to be compounded and makes it even more difficult to process.
Quotes:
“I would have never imagined that I would be doing what I'm doing. It wasn't something I first set out to do. But now that I'm doing it, I love it, and I couldn't imagine doing anything different.”

“I get to see a side of them that the rest of the world doesn't necessarily see. The side that’s struggling and helping someone through that who really doesn't feel support from anybody else.”

“Something mainly that they all struggle with is relationships and emotions.”

“Because they can't handle what's inside, they try to control everything outside.”

“People don't understand that there's a middle ground where you can be very successful, and yet still understand how to navigate your own emotions so that you can have a healthy life.”
Takeaway:
Finding your passion in life is one of life’s biggest goals.

Someone letting you see their vulnerable side is a great feeling because it signifies trust.

Having the opportunity to help a man, who usually keeps to himself and is truly in need of assistance is a noble cause.

Trying to grasp for control because you can’t handle your feelings is a common mishandling of emotions.

A balance between success and fulfillment is the true key to living a very happy life.
Timeline:
5:07 – Elise Micheals Background
8:51 – Elise’s Experience Working with Men
9:36 – Why does Elise Love Working With Men?
11:41 – The Main Reason Elise Gets Hired
14:33 – Men and Success
20:03 – The First Step
23:57 – Rejection
34:34 – Generations, Experience, and Judgement
37:27 – The Best Way to Empower People
39:30 – Get in touch with Elise
Resources:
Elise Micheals’ Website: https://www.elisemicheals.com/
Elise Micheals’ LinkedIn: https://www.linkedin.com/in/elise-micheals/
Elise Micheals’ Facebook: https://www.facebook.com/TheEliseMicheals/
...more
38min

FAQs about Dominate Your Market:

How many episodes does Dominate Your Market have?

The podcast currently has 39 episodes available.