Dominate Your Niche Podcast

In this episode, we meet Kieran Osborne, an innovator reshaping the estate planning industry. With over a decade of experience, he’s the founder of Squiggle Consult and YEPP Ltd, introducing modern, client-focused solutions. Kieran’s journey from banking to legal services revealed outdated practices, inspiring him to create streamlined systems and champion transparency. 

This episode is packed with insights, including how to find your next 1000 clients, build lasting client relationships, and create a vibrant, modern brand in a traditional industry.

What You'll Learn in This Episode:

1. Kieran’s Journey:
   • Transition from banking to estate planning.
   • Applying the "bank manager" relationship model to the legal industry.
2. Strategic Growth:
   • How Kieran focuses on finding 1000 clients instead of one.
   • The role of partnerships with financial advisors, employers, and charities in driving client acquisition.
3. The Power of Brand:
   • The story behind Squiggle’s name and vibrant branding.
   • Overcoming traditional industry perceptions to create a fresh and approachable brand.
4. Team Building:
   • Why Kieran hires “blank canvases” and trains them his way.
   • The challenges of recruiting in a people-driven business.
5. The Client and Team Journey:
   • How Kieran ensures a smooth process for clients while fostering a collaborative team culture.
6. Investing in Assets:
   • The value of creating visual and auditory resources to explain complex concepts in estate planning.

Memorable Quotes:

• "I'm not looking for my next one client or even my next five clients. I’m always looking for my next 1000 clients."
• "We want to be modern and vibrant, like what Monzo and Starling did for banking, but for the legal industry."

Resources and Links:

• Learn more about Squiggle Consult and their innovative approach to estate planning: Squiggle Consult Website.
  
  
• The Success Method Course: If you’re looking to grow your business, check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.

Connect with Kieran Osborne:

• Kieran Osborne’s LinkedIn
• Kieran’s Personal Website
• Squiggle Consult’s Website

Don’t miss this episode if you’re looking to grow your business, develop a standout brand, and learn from a leader who’s reshaping an industry. Tune in now!

Connect with Ruth Ferreira:

• https://www.successcoaching.biz/
• https://www.linkedin.com/in/ruth-ferreira-65724126/
• https://www.instagram.com/growyourbusinesswithruth/

If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

In this episode, Ruth Ferreira chats with Claire Witz, known as the Chief Chimpologist and a top-rated MailChimp expert with 14+ years of experience. Claire’s ranked #1 in the UK and #6 globally, helping businesses maximize email marketing. Her insights on building a streamlined, joy-driven business are inspiring for anyone considering how to grow their own venture.

Key Takeaways:

• Joy in Work: Claire emphasizes the importance of loving what you do. Instead of scaling for its own sake, she’s built a highly profitable business with a small, dedicated team.
• Saying No: Initially, Claire worked with anyone, but now she only collaborates with clients she genuinely enjoys. This focus has kept her passionate and selective.
• Overcoming Imposter Syndrome: She shares her journey to becoming a recognized MailChimp consultant, noting that self-belief and consistent results were key to her success.

Highlights:

• Being a "Chimpologist": Claire invented the title for herself—it’s playful and reflects her role as a MailChimp guide, helping clients unlock the platform’s potential.
• Path to Expertise: Transitioning from business networking, Claire embraced MailChimp for its blend of creativity and tech, which drew clients and boosted her reputation.
• Keeping It Lean: With only a virtual assistant, Claire chose not to scale up, instead prioritizing control, strong client relationships, and personal freedom.
• The Internet’s Impact: Remote work and the pandemic expanded her client reach globally.
• The Power of No: Now, Claire confidently declines non-ideal clients, choosing projects that align with her values.

Words of Wisdom: Claire advises new entrepreneurs to trust their instincts, build a business they love, and avoid the pressure to scale if it doesn’t align with their values. For her, true success is work-life balance, happiness, and staying true to the reason for starting.

Additional Resources:

• The Success Method Course: For those wanting business growth, check out Ruth Ferreira’s "The Success Method” for small business owners.

Follow Claire Witz:

• Claire Witz’ Website
• Claire Witz on LinkedIn

Catch the latest episodes of Dominate Your Niche on your favorite podcast platform—don’t forget to rate and review!

Connect with Ruth Ferreira:

• https://www.successcoaching.biz/
• https://www.linkedin.com/in/ruth-ferreira-65724126/
• https://www.instagram.com/growyourbusinesswithruth/

If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

In this episode, Ruth Ferreira talks with Tutu Akinyede, a remarkable businesswoman and educator. Tutu shares her journey from being a single mother tutoring with a baby, to building a tutoring business that now serves over 2,000 students and employs over 70 staff. Key topics include entrepreneurship, marketing strategies, business pivoting, and the significance of mindset. Their conversation offers valuable insights on creating a thriving business that also makes a difference.

Key Themes:

• Accidental Entrepreneur: Tutu didn’t plan to be a business owner, but personal circumstances led her into entrepreneurship.
• Old-School Marketing: She grew her business through word-of-mouth, flyers, posters, and even vehicle signs.
• Niche and Pivoting: Tutu identified a niche and pivoted her business, especially during and after the COVID pandemic, leading to major growth.
• Mindset and Tenacity: A growth mindset and tenacity were crucial in overcoming challenges and scaling the business.
• Investing in Yourself and Team: Tutu stresses the importance of lifelong learning and building a strong team.
• Customer Experience: Focusing on client satisfaction rather than profits helped grow her business through referrals.
• Impacting the World: Tutu is mission-driven, aiming to change lives, particularly for immigrant parents and their children.

Key Moments:

• The Origin Story: Tutu started as a secondary school teacher but turned to full-time tutoring when her child’s illness led her to re-evaluate her career.
• Scaling from 20 to 2,000 Students: She transitioned from home visits to opening a tutoring center and later shifted online, attracting more clients.
• Navigating COVID: Her business went from zero to 2,000 students by adapting to online tutoring and targeting immigrant parents.
• The Power of Word of Mouth: Tutu’s reputation for results led to rapid growth through referrals, and later through social media.
• Mindset and Teaching Philosophy: Tutu uses growth mindset principles in both teaching and business, which contributed to her success.

Memorable Quotes:

• "I never focused on making money. My priority was always customer satisfaction and helping students gain confidence to succeed."
• "I discovered my niche was immigrant parents who needed guidance on the UK education system, and I tailored my marketing to them."
• "The mindset of always asking ‘what’s next’ is crucial—whether teaching or running a business, that’s how you grow."

Additional Resources:

• The Success Method Course: Check out Ruth Ferreira’s "The Success Method" course for small business owners looking to attract clients and boost income.
• Follow Tutu Akinyede:
  • Tecnis Academy Website
  • Tutu Akinyede on Instagram

Catch the latest episodes of Dominate Your Niche on your favorite podcast platform. Don’t forget to rate and review!

Connect with Ruth Ferreira:

• https://www.successcoaching.biz/
• https://www.linkedin.com/in/ruth-ferreira-65724126/
• https://www.instagram.com/growyourbusinesswithruth/

If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

In this episode, Ruth Ferreira welcomes international speaker and thought leadership coach Mindy Gibbons-Klein, who has founded three multinational brands and authored or co-authored 15 books. Together, they explore the power of thought leadership, including building visibility, credibility, and influence. Key topics covered include Mindy’s journey founding The Book Midwife—the UK's first book coaching company—and her work in thought leadership strategy.

Key Takeaways:

• Thought Leadership & Book Writing: Mindy explains how founding The Book Midwife made her a pioneer in the book coaching industry, helping thousands of clients bring their stories to life.
• Strategic Visibility: Mindy emphasizes the power of consistent self-promotion, networking, and partnerships to increase credibility.
• Importance of PR: Mindy discusses the significant role PR has played in her career and why investing in professional PR services is essential for widespread media coverage.
• Legacy & Impact: Beyond business, Mindy shares her passion for thoughtful giving and how building a legacy involves leaving something meaningful, like a book or charitable project.
• Networking & Referrals: Mindy and Ruth talk about the importance of strategic partnerships and referral systems in growing a business, including the option to donate referral fees to charity.

Notable Quotes:
"If I don’t push past the fear and get out of my comfort zone, I’m doing a disservice to those who could learn from or be inspired by me." – Mindy Gibbons-Klein

"It’s not just about leaving a business legacy; it’s about the impact and legacy we leave on the world." – Mindy Gibbons-Klein

Connect with Mindy:
Website
LinkedIn
TEDx Talk: Sometimes You Need to Change Yourself to Be Yourself
Giving 1 Percent

Resources Mentioned:
The Success Method Course: Ruth Ferreira’s proven course for small business owners looking to grow their business and profits over the next 12 months.

Catch the latest episodes of Dominate Your Niche on your favorite podcast platform. Don’t forget to rate and review!

Connect with Ruth Ferreira:

• https://www.successcoaching.biz/
• https://www.linkedin.com/in/ruth-ferreira-65724126/
• https://www.instagram.com/growyourbusinesswithruth/

If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

In this episode, our guest Sarah Clay, LinkedIn specialist and business advocate, discusses her journey of writing a book as a key step in positioning herself as an authority in the field. From overcoming resistance to better understanding the power of employee advocacy, Sarah shares the intricate details behind her book-writing process and how it solidified her niche in the business world. We dive deep into the impact of employee advocacy, especially for companies of different sizes and departments, and how sharing knowledge through platforms like LinkedIn can foster stronger relationships with clients. Sarah also reveals the real purpose behind writing a book—not for monetary gain, but as a powerful business tool.

Key Takeaways:

1. The Power of Writing a Book for Positioning – Writing a book is a strong way to showcase expertise and authority in a niche. Sarah shares how it broke down barriers for her to get on stage and how it serves as a valuable tool beyond just making money.
2. Overcoming Resistance – Even though Sarah knew the value of writing a book, it wasn’t until someone challenged her that she finally committed. She discusses how external accountability helped her through moments of self-doubt during the process.
3. Employee Advocacy for Diverse Teams – Sarah explains the importance of employee advocacy and how empowering different departments to engage on LinkedIn can create connections with customers. Technical teams can directly answer specific client queries, strengthening customer relations.
4. Writing a Book: A Long-Term Investment – It’s not about immediate sales, but about the long-term business benefits. Sarah highlights how writing a book refines systems and creates credibility that lasts far beyond a business card.
5. Process and Systems Matter – Writing the book allowed Sarah to refine her process for employee advocacy, making it easy for companies to implement. This system is geared to empower employees, helping them see how engaging on LinkedIn benefits both them and the company.

Mentioned in This Episode:

• Sarah Clay’s book (Kindle and paperback versions available on Amazon): Sarah Clay on Amazon
• Employee Advocacy on LinkedIn: Learn more on Sarah Clay’s website: Sarah Clay’s Website
• Sarah Clay’s upcoming event, How to Leverage LinkedIn if You’re an Executive Businesswoman
• Donate to Sarah’s charity cycle across the Alps, mentioned in the episode 

Follow Sarah Clay:

• LinkedIn: Sarah Clay on LinkedIn
• Website: Sarah Clay Social

Stay tuned for more episodes featuring experts sharing their personal and professional growth journeys. Don’t forget to subscribe and leave a review if you enjoyed this episode!

Connect with Ruth Ferreira:

• https://www.successcoaching.biz/
• https://www.linkedin.com/in/ruth-ferreira-65724126/
• https://www.instagram.com/growyourbusinesswithruth/

If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

In this episode, Ruth chats with Sarah Hamilton-Gill about the key strategies that have driven her business growth, focusing on the global reach provided by her book and podcast. Sarah discusses how these tools, along with the power of LinkedIn, have transformed her visibility and led to business success across 35 countries.

Key Topics Covered:

• Global Reach Through Podcasts and Books:

Sarah shares how starting a podcast and publishing a book have expanded her business reach from the UK to a global audience, providing invaluable visibility in over 35 countries.

• Maximizing Podcast Content:

Discover tools like Opus Clips that help you create impactful clips and summaries from podcast episodes, cutting down manual effort and amplifying your message.

Try Opus Clips here: https://www.opus.pro

• LinkedIn as a Business Game-Changer:

Sarah explains how LinkedIn drives 80-90% of her business, making it an essential tool for visibility and client acquisition.

• Building a Future Pipeline:

Learn the importance of consistent LinkedIn activity and how newsletters can nurture relationships and maintain your business pipeline, even if not everyone engages immediately.

• Daily Success Habits:

Sarah shares her personal and business non-negotiables, including a daily swim and the crucial role of business development every day to avoid business roller coasters.

• A Lesson in Resilience:

Sarah opens up about her biggest business failure—having to liquidate her first business after unexpected surgery—and how she bounced back stronger.

Key Takeaways:

• Content creation through podcasts, books, and LinkedIn posts is essential for building long-term credibility and visibility.
• Consistency in business development, even during busy times, is crucial for avoiding gaps in your work pipeline.
• Leveraging technology and automation can simplify processes and keep your business moving forward.
• Learn from failures and adapt, because resilience is key to sustained success.

Links and Resources:

Follow Sarah on LinkedIn: Sarah Hamilton-Gill LinkedIn Profile
Check out Sarah’s website here: https://www.leapintoconsulting.com/
Listen to Sarah’s Podcast here: Leap into HR Consulting the Podcast
Check out Sarah’s book here: Leap into HR Consulting

Tune in to hear practical tips on using social media platforms, especially LinkedIn, to elevate your business and stay ahead of the curve!

Connect with Ruth Ferreira:

• https://www.successcoaching.biz/
• https://www.linkedin.com/in/ruth-ferreira-65724126/
• https://www.instagram.com/growyourbusinesswithruth/

If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

In this episode, Jamie Stewart, founder of Circle Networks, joins us to discuss the transformative power of networking and friendships in business. Jamie, a seasoned business growth expert who has previously managed a £75m acquisition and served as a FTSE 250 managing director, now helps entrepreneurs achieve 6-figure growth with less effort. His approach includes lead generation, partnership development, and mindset mastery.

Jamie shares insights on building relationships for trust and referrals, overcoming networking pitfalls, and the importance of networking. He emphasizes how focusing on helping others and being someone people want to recommend can drive significant business growth. We also dive into the value of having a strong team, tackling resistant tasks, and the role of vision and Dream 100 lists in achieving business goals.

Guest: Jamie Stewart, Business Growth Professional, Founder of Circle Networks

Discussion Topics:

• The Power of Networking: Jamie’s journey into networking and its impact on business growth.
• Friendship Fuels Business: Building genuine relationships to enhance trust and referrals.
• Word of Mouth and Referrals: Strategies for increasing referrals and common networking mistakes.
• Online Networking: Benefits and importance in today’s business environment.
• Team Dynamics: The significance of having the right team and being a recommended person.
• Overcoming Resistance: The impact of tackling resistant tasks on growth.
• Vision and Dream 100 Lists: Using vision and targeted lists to achieve goals.

Key Takeaways:

• Authentic networking and relationships are crucial for business success.
• Helping others and being a person of recommendation can lead to significant growth.
• Embracing a positive mindset and vision helps in overcoming challenges and reaching goals.

Episode Links:

Jamie Stewart: LinkedIn Profile | Circle Networks

Connect with Ruth Ferreira:

• https://www.successcoaching.biz/
• https://www.linkedin.com/in/ruth-ferreira-65724126/
• https://www.instagram.com/growyourbusinesswithruth/

If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

In this episode, we chat with Kim Simmonds, law firm founder, AI entrepreneur, and mother of two, who is disrupting the legal sector. As the founder of Law 365 and Cloud Contracts 365, Kim has built a niche law firm catering specifically to Microsoft Partners and tech businesses, and has recently ventured into AI with a revolutionary product which is disrupting the legal industry.

Key Topics Discussed:

1. The Power of Niching:
   • Kim shares how she identified and positioned herself in a unique niche, focusing on Microsoft Partners, a community of 30,000 in the UK and 3.5 million worldwide.
   • Discussion on the pros and cons of niching, including how to target a specific sector within a deep niche.
2. Building Visibility and Reputation:
   • Kim discusses her strategies for gaining visibility in her niche, including word-of-mouth referrals, outstanding client service, and strategic networking.
   • The role of personal branding in establishing her as a thought leader and innovator in the legal field.
3. Challenges in Building a Niche Business:
   • Insights into the lessons Kim has learned over the years, including the importance of a strong sales and marketing engine and hiring the right talent to fit the firm's culture and values.
4. Innovative AI in Legal Services:
   • Introduction to Kim's latest venture, an AI-driven tool designed to analyze legal contracts with precision.
   • Explanation of how her tool differs from generative AI like ChatGPT, focusing on machine learning and natural language processing (NLP) to provide accurate and reliable contract analysis.
5. Balancing Professional Success with Personal Well-being:
   • Kim also touches on her personal practices of meditation, breathwork, and ice baths, which help her maintain balance amidst her professional responsibilities.

Quote of the Episode:
"Niche does not mean small; it just means specialized and focused."

Links and Resources:

• https://www.linkedin.com/in/kimsimmonds/
• Law 365
• Cloud Contracts 365
  
  

Connect with Ruth Ferreira:

• https://www.successcoaching.biz/
• https://www.linkedin.com/in/ruth-ferreira-65724126/
• https://www.instagram.com/growyourbusinesswithruth/

If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

In this inspiring episode, Ruth welcomes Penny Power, an accomplished entrepreneur, international public speaker, author, and community builder. Penny shares her journey from founding the world's first online business network in 1998 to her current venture, BIP 100. With a passion for love and connection in the digital age, Penny discusses the importance of community, culture, and real human relationships in business.

Key Points Discussed

1. Introduction to Penny Power
   • Penny's background as an entrepreneur, speaker, author, and community builder.
   • Her work with major companies like BT, L'Oreal, Microsoft, and Rolex.
   • Awarded an OBE for services to entrepreneurship in social and digital development.
   • Contributions to the Digital Business Britain Manifesto.
2. The Birth of Academy (1998)
   • Founding the world’s first online business network before the advent of social media.
   • Achieving significant growth to 650,000 members through word-of-mouth and community culture.
   • The importance of creating an inclusive and supportive online environment.
3. The Role of Culture and Community
   • Distinguishing between a network and a community.
   • The significance of creating a culture of trust, friendship, and protection within a community.
   • Managing diverse and global groups while maintaining a positive and respectful atmosphere.
4. Transition to BIP 100
   • Establishing a smaller, more intimate network of 100 business experts.
   • The concept of "Business is Personal" and the importance of personal connection.
   • Learning from past experiences to foster a supportive and engaging community environment.
5. Lessons Learned and Advice
   • The importance of learning business fundamentals and financial management.
   • Recognizing the value of culture and human interaction in business.
   • Caution against hastily taking on investors and the need for understanding the implications of investment decisions.
   • Understanding the significance of control, income, and asset building in business growth.
6. Penny’s Definition of Success
   • Emphasizing love, connection, peace, and family as key elements of success.
   • The journey of adapting lifestyle changes and finding joy in simplicity and gratitude.
7. Scaling Business
   • Final advice on scaling a business with a focus on maintaining personal connections and culture.

Connect with Penny Power

• Website: Penny Power
• LinkedIn: Penny Power, OBE

Additional Resources

• Penny’s book: Business is Personal
• Information on BIP 100: BIP 100

Connect with Ruth Ferreira:

• https://www.successcoaching.biz/
• https://www.linkedin.com/in/ruth-ferreira-65724126/
• https://www.instagram.com/growyourbusinesswithruth/

If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

This podcast episode with Amanda Fitzgerald provides invaluable insights into mastering PR and visibility strategies for entrepreneurs aiming to dominate their niches. Amanda's journey, expertise, and practical advice make this episode a must-listen for anyone looking to elevate their business visibility through effective PR tactics.

Introduction:

• Today's episode features Amanda Fitzgerald, renowned as the ultimate door opener in PR and visibility strategy.
• Amanda has successfully placed clients in prestigious outlets like ITV This Morning, Forbes, The Sunday Times, The Telegraph, and more.

Interview Highlights:

• Amanda's Journey: Amanda shares how she transitioned from running a luxury knitwear e-commerce store to becoming a PR expert due to her mother's advice about the power of PR.
• Niche and Expertise: Known as the ultimate door opener, Amanda specializes in empowering micro and small businesses to master their own PR and dominate their niches.
• Key Learnings and Mistakes: Through her own experiences and running a PR agency, Amanda learned the essential elements of successful PR campaigns, including messaging and mindset.
• The Five Stages of Visibility:
  1. Backstage: Preparation and planning, refining messaging and mindset.
  2. Your Stage: Optimizing SEO, keywords, and social media strategy.
  3. Their Stage: Leveraging guest spots, collaborations, and speaking engagements.
  4. Open Stage: Networking online and offline, building personal connections strategically.
  5. Main Stage: PR, visibility, and publicity strategies to dominate your niche.
• Personal Anecdotes and Failures: Amanda candidly shares her failures, including mishaps in pitching journalists and missed opportunities, emphasizing the importance of resilience and learning from mistakes.
• Advice and Insights: She stresses the significance of strategic networking, personal branding through diverse interests like open water swimming, and the transformative power of PR for business growth.

Where to Find Amanda Fitzgerald:

• Website: amandapr.com
• LinkedIn: Amanda Fitzgerald PR
• Instagram: @AmandaPRExpert

Connect with Ruth Ferreira:

• https://www.successcoaching.biz/
• https://www.linkedin.com/in/ruth-ferreira-65724126/
• https://www.instagram.com/growyourbusinesswithruth/

If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!