In this episode, Ruth chats with Sarah Hamilton-Gill about the key strategies that have driven her business growth, focusing on the global reach provided by her book and podcast. Sarah discusses how these tools, along with the power of LinkedIn, have transformed her visibility and led to business success across 35 countries.
Key Topics Covered:
- Global Reach Through Podcasts and Books:
Sarah shares how starting a podcast and publishing a book have expanded her business reach from the UK to a global audience, providing invaluable visibility in over 35 countries.
- Maximizing Podcast Content:
Discover tools like Opus Clips that help you create impactful clips and summaries from podcast episodes, cutting down manual effort and amplifying your message.
Try Opus Clips here: https://www.opus.pro
- LinkedIn as a Business Game-Changer:
Sarah explains how LinkedIn drives 80-90% of her business, making it an essential tool for visibility and client acquisition.
- Building a Future Pipeline:
Learn the importance of consistent LinkedIn activity and how newsletters can nurture relationships and maintain your business pipeline, even if not everyone engages immediately.
Sarah shares her personal and business non-negotiables, including a daily swim and the crucial role of business development every day to avoid business roller coasters.
Sarah opens up about her biggest business failure—having to liquidate her first business after unexpected surgery—and how she bounced back stronger.
Key Takeaways:
- Content creation through podcasts, books, and LinkedIn posts is essential for building long-term credibility and visibility.
- Consistency in business development, even during busy times, is crucial for avoiding gaps in your work pipeline.
- Leveraging technology and automation can simplify processes and keep your business moving forward.
- Learn from failures and adapt, because resilience is key to sustained success.
Links and Resources:
Follow Sarah on LinkedIn: Sarah Hamilton-Gill LinkedIn Profile
Check out Sarah’s website here: https://www.leapintoconsulting.com/
Listen to Sarah’s Podcast here: Leap into HR Consulting the Podcast
Check out Sarah’s book here:
Connect with Ruth Ferreira:
- Visit my month-start clarity and strategy workshop worth £97 for FREE https://www.successcoaching.biz/freestrategyworkshop
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- https://www.linkedin.com/in/ruth-ferreira-65724126/
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