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Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector.

Domino’s took home a gold in the CX Strategy category at the recent 2020 Loyalty360 Awards program, an award that honors the overall goals of a brand strategy to it build customer loyalty and achieve its customer loyalty goals.

Loyalty360 CEO Mark Johnson spoke with Peña about Domino’s current brand strategies and what the future looks like in customer engagement.

Read the feature and view the video HERE.