Katherine Martín-Fisher introduces Don Lazzari, who shares insights into his company's mission and team structure. Don discusses the challenges he has faced in business and the valuable insights gained from clients. He delves into techniques for recruiting effective salespeople and emphasizes the importance of training sales teams and marketing. The conversation highlights the significance of building a customer-centric organization, offering final advice on avoiding micromanagement. The episode wraps up with closing remarks and provides Don's contact information for further engagement.

(0:00) Introduction by Katherine Martín-Fisher and Guest Don Lazzari

(2:46) Common challenges and successful transformations in business

(7:51) Hiring and improving sales team performance

(10:10) Sales and marketing strategies and mistakes

(13:45) Marketing and sales collaboration

(16:47) Contacting Don Lazzari and final advice

(19:30) Handling micromanagement in sales teams

(21:50) Closing remarks and contact information