Bridging numbers and people through data

Johnny Hanna, CRO at Funnel, sat down with Donald Davidoff, CEO, or REBA (Real Estate Business Analytics. Davidoff is an industry veteran, and brought revenue management to multifamily.

Key highlights include:
- Merging mathematical precision with human insight in pricing strategies.
- The role of "purple people" in bridging technical and business roles.
- Ensuring innovation and investment during economic downturns.
- Real-world stories illustrating the vital connection between headquarters and field operations.
- Tips for business-led technology projects and effective change management.

Discover how data and empathy can drive smarter decision-making and sustainable success in real estate. Whether you're a numbers person, a people person, or both, this episode offers valuable lessons on making analytics work for you.

About Real Estate Business Analytics (REBA)
Real Estate Business Analytics is on a mission to change the way the multifamily industry uses data. REBA helps multifamily leaders ask insightful questions about their business by giving them access to all their data in one central location. We do this by offering a suite of business intelligence, budget and pricing and revenue management solutions that gather data & deliver insights so you can unlock your aha moments and make better decisions, faster. With REBA, you can eliminate Excel hell, bad data, legacy systems, and analysis paralysis with tools built by multifamily for multifamily. 


About Donald Davidoff: 
Donald is known as a thought leader in the rental housing industry, particularly in places where technology and people meet. Perhaps best known for leading the development and implementation of Lease Rent OptionsTM (LRO), the industry’s first automated demand forecasting and price optimization system, he is equally accomplished in the areas of sales performance improvement, digital marketing and marketing analytics, and business intelligence. Donald is highly sought for “C suite” consulting on technology and operational issues that drive significant ROI, and by technology vendors for product design and “go to market” strategies.  A former Senior Vice President with 10 years at Archstone, and a former Executive Vice President with Holiday Retirement, Donald works with clients to assess their operational and technology platforms and implement complex, highly impactful projects.

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