Marketing is one of the most pivotal aspects of operating a business. In this episode, Rod Coleman of Jackson Beverly Coleman Consulting discusses how to be efficient and effective in your marketing efforts.

Separating entities providing different products/services is a smart way to insulate those individual revenue streams from the liabilities of other distinct and distinguishable revenue streams/activities. However, if these separate entities are providing services/products to similar clients, you must be diligent in keeping the entities truly separate.

One-way Buy-Sell agreements can be a very useful tool in the context of succession planning (on the one hand) and business expansion through "alternative" financing (on the other hand). This episode discusses how you can use a life insurance policy to grow through acquisition.

A letter of intent is a useful tool for making sure that two parties are on the same page when it comes to the material terms of a major transaction. This podcast discusses the 'how' and 'why' of letters of intent.

Utilizing 1099 contractors as an extension of your business/workforce is natural. In utilizing these contractors, however, it's necessary to protect your business from the actions of your contractors.

Everyone understands that data has value, but it is equally important to understand the duties that come with the collection of consumer data.

All business filings require routine update/maintenance filings. Whether it's your trademark, state filing, licenses, etc. you must be cognizant of keeping those filings in and up-to-date status.

Business selling products/services online need to establish an understanding of the options available to (and why you should) fight chargeback fraud of consumers.

Understanding the ability to contractually agree to have two, would-be conflicting trademarks, registered with the United States Patent & Trademark Office.

The latest Facebook "scandal" is a huge lesson in how companies can be liable for third-party uses of their consumers data, even if that data us and collection was a breach of that company's privacy policy... Having a privacy policy is a first step, but true enforcement of that policy is what shields you from liability.